Two savoir-faire, two different creative expressions that Gabrielle Chanel brought together. The support of film productions, the creation and loan of costumes, and the preservation of heritage with the restoration of iconic pieces and commitment to emerging talents: CHANEL nurtures a strong connection with cinema.

Surrounded by artists with singular voices, Gabrielle Chanel works with world-renowned actresses from the 1930s onwards. In 1931, the couturière travels to Hollywood to dress the United Artists Studio actresses, such as Gloria Swanson. Later on, she bonds with Romy Schneider or Jeanne Moreau, dressing them on screen and in life. Today, these close ties are embodied by actresses and House ambassadors Kristen Stewart, Penélope Cruz, Tilda Swinton, Margot Robbie, Ayo Edebiri, Nicole Kidman, Anamaria Vartolomei and Sakura Ando, as well as ambassadors Pedro Pascal and A$AP Rocky, and actor Jacob Elordi, who embark with CHANEL on demanding and bespoke collaborations: loan and creation of costumes, support to production.

The long-lasting relationship between CHANEL’s fashion and cinema grew over time, reinforced by mutual inspiration and a common vision: to push creation forward. In keeping with the connections Gabrielle Chanel maintained with visionary figures such as Luchino Visconti and Jean Cocteau, CHANEL supports prominent filmmakersof today such as Olivier Assayas,Leos Carax, ChristopheHonoré, Greta Gerwig,Sofia Coppola, Michel Gondry,Pedro Almodóvar and Richard Linklater, whose latest feature film, Nouvelle Vague (2025) was awarded the César forBest Director, Best Cinematography, Best Editing and Best Costumes Designin 2026. The House also supported the productionof Ugo Bienvenu’s Arco (2025), which was shortlisted for the Oscar® of the Best Animated Film and was awarded the Césarfor Best Animated Film andBest Original Music in 2026,and of Alexandre Singh and Natalie Musteata’s Two People Exchanging Saliva (2024), which was awarded an Oscar® for Best Live Action Short Film in 2026.

Translating dreams into images is an art to be learnt and passed on. CHANEL contributes to the restoration of masterpieces like Marcel Carné’s Port of Shadows (1938), Jean Renoir’s The Rules of the Game(1939) and more recently, Paris, Texas (1984) by Wim Wenders. CHANEL also supports major institutions such as the Academy of Motion Picture Arts and Sciences in Los Angeles, and acts as an official partner of cinema festivals in Deauville, Rome and Biarritz. The House is also the founder of the CHANEL & CINEMA – TOKYO LIGHTS programme in association with director Hirokazu Koreeda, which aim is to support a new generation of talents and contemporary creation.