The rue Cambon moves to the heart of the Grand Palais
For the 2009 Spring-Summer show, Karl Lagerfeld rebuilt the façade of 31 rue Cambon, under the huge skylight of the Grand Palais, on a one to one scale. There was one important change: the street, made famous by Mademoiselle Chanel, is no longer parallel to the house but faces it and leads to it. The designer explains: this spectacular decor is not an exact replica; it is an idealization, a conceptual reconstruction. The backdrop of the show is the movie set and the show is like a short movie with models playing the part of Parisian ladies. "It's just like a Hollywood view," says Karl Lagerfeld.
In 1921, Mademoiselle Chanel set up her house in the center of Paris, at 31 rue Cambon. Her two-storey apartment is still in this building: four rooms filled with meticulously well-preserved treasures. There are also the Haute Couture salons that Mademoiselle Chanel would use for her shows and which Karl Lagerfeld redesigned according to the original feel. The three Haute Couture ateliers remain at the top of the building.