CHANEL NEWS

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ready-to-wear-campaign

Ready-to-wear campaign

Fall-Winter 2008/9 Ready-to-Wear: Harlem Shuffle

For this collection’s campaign, Claudia Schiffer gave up her legendary blonde hairstyle: Karl Lagerfeld was not afraid to turn her into a modern Louise Brooks, short black hair, snow white skin, lace stockings covering long legs, and a delicate 20’s look. The photo shoot took place in an authentic Harlem brownstone, still full of the historical atmosphere of the neighborhood, formerly dedicated to jazz music.

Karl Lagerfeld gave an enigmatic feel to this campaign by subtly combining a deserted apartment, with faded colors, and simple materials, and a winter collection voluntarily devoid of the accessories that traditionally symbolize the house of Chanel.

Karl Lagerfeld’s photographic attention focuses on the delicacy of the fabrics, the finesse of the pleats and the frills in a gentle and mysterious atmosphere, filled with intimate history. Claudia Schiffer is photographed as a sophisticated and discrete beauty, “an unpretentious vision of luxury” which is what Karl Lagerfeld wanted for this winter.

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karls-diary

By Karl
GERMAN VOGUE

Rügen, an island in the baltic sea, shoot for German Vogue

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karls-diary-2

By Karl
VANITY FAIR ITALY

Jeff Koons at the Château de Versailles, published in Vanity Fair Italy

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premiere-watch

"premiere" watch - comeback

In 1987, the first CHANEL watch is created and is simply called "Première." Its octagonal shape is what makes this watch original, and just like the cap on the N°5 bottle, it is a reminder of the geometrical shape of the Place Vendôme, seen from the windows of Mademoiselle Chanel's room at the Hotel Ritz.

This year, CHANEL launches the new version of this cult watch in ceramic, a luxurious, noble, smooth and light material. This new version still has the original hands and octagonal shaped case, it is fine and feminine, and has the same precious line as the discrete watches from the 1930’s.

This re-edition is available in two colors, black and white, four ceramic versions, steel and diamonds or ceramic, 18-carat white gold and diamonds.

For more information, visit the Fine Jewellery & Watches website on chanel.com.

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