Mobile art - press release
The artistic adventure Mobile Art CHANEL Contemporary Art Container by Zaha Hadid has been discontinued after Hong Kong, Tokyo and New York. The image that such an event would have conveyed in the next cities would no longer have been in the spirit of the times.An unprecedented travelling aesthetic experience, Mobile Art was greeted with great enthusiasm and curiosity the world over during 2008. The delight expressed by the 100,000 visitors was shared by the positive acclaim of the international press in its extensive coverage of this event.A new form of exhibition conceived as a sensorial voyage, Mobile Art gave the quilted bag, icon of CHANEL's heritage, its own means of expression by confronting it with contemporary creation. Some 20 works inspired by the quilted bag were exhibited in the heart of a mobile pavilion specially created by the renowned architect Zaha Hadid at the request of Karl Lagerfeld. Together, the collision of these original and unusual points of view renewed the vision of the CHANEL universe.A utopia created by a total work of art, Mobile Art will remain a great achievement and a global success, reaffirming with force CHANEL's attachment to creativity and to the avant-garde.