Karl Lagerfeld, Creative Director of the House since 1983.

"I try to make it not a thing of the past but a reflection of the moment. Chanel is about modern attitude but style, created by Coco, and attitude have to be updated to stay in touch with times and fashion. I keep the classic by adapting it to the mood of the moment, and I always think of Goethe’s famous words that I like so much: "make a better future with enlarged elements of the past".


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