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Crossing the street, meeting someone's gaze, changing the course of your destiny. Each is a story of encounters. A story of decisive seconds for a woman who's in touch with her life. Featuring the Caliber 12.1, a self-winding movement manufactured exclusively for CHANEL, the J12 watch is made for encounters such as these. The companion for every second.

  • keira knightley

    "Right now, I am definitely living in the moment."

    Keira started her career at 16, playing Sabé in Star Wars: The Phantom Menace, which she followed with a series of strong female roles. Chosen by CHANEL to represent COCO MADEMOISELLE fragrance, she then became the face of ROUGE COCO and CHANEL Fine Jewelry.

  • lily-rose depp

    "My life changed the second my little brother was born."

    Lily-Rose made her debut on the silver screen at 15. A year later, she appeared with her mother at the Métiers d’Arts runway show in New York. This symbolic moment began her story with CHANEL, and she became the muse for N°5 L'EAU.

  • ali mcgraw


    Ali was only 22 when she was working as photographer Melvin Sokolsky's assistant and crossed paths with Gabrielle Chanel. In 1965, she found herself on the other side of the camera, posing with N°5 and becoming its muse. The ad launched her acting career.

  • vanessa paradis

    "A decisive second is when you fall in love."

    Vanessa was 14 when she began her music career with the song “Joe le Taxi,” which topped the charts in 1987. After being chosen as the muse for COCO fragrance and filmed by Jean-Paul Goude in 1991, she developed a close and loyal bond with CHANEL.

  • naomi campbell

    "Every action that I've committed myself to is a decisive second."

    Naomi was the first black fashion model to grace the cover of French Vogue, and has since appeared in numerous photoshoots with world-famous photographers and walked countless runways for CHANEL, where she is considered a legend.

  • claudia schiffer

    "To slow time down, strangely is to do loads of things."

    Claudia’s life changed overnight when she was discovered in a nightclub in 1987. As a CHANEL fashion ambassador, as well as the muse for CRISTALLE fragrance and CHANEL Horlogerie, she was regularly photographed by Karl Lagerfeld and has had a long love affair with the House.

  • liu wen


    Liu dreamed of being a model. She decided to try her luck in Beijing, becoming the first Asian top model to make it in the fashion world and land the cover of American Vogue. She was discovered by CHANEL and is an ambassador of the House.

  • william chan

    "When I was seventeen years old, I participated in a singing contest. I won the competition. That was how I started my career."

    William's solo career began in 2008 when he won the Most Popular New Male Artist award at the Jade Solid Gold Best Ten Music Awards Presentation in Hong Kong. His positive, youthful and dynamic image helped him land the role as ambassador of the CHANEL China Watch in 2017.

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Stop for one second to discover the J12. A watchmaking icon, the timepiece features the Caliber 12.1, a self-winding movement manufactured exclusively for CHANEL.

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