J12in 12 chapters

Created in 2000, the J12 stands as an icon of CHANEL watches.
Hidden behind the sleek lines lies an unparalleled technical complexity and watchmaking expertise.
From the origin to the design, the highly resistant ceramic to the Swiss Official Chronometer Control–certified movement, the perfect-sounding bezel to the power reserve, discover the manufacturing secrets of this emblematic watch of the House in 12.

Enlarged view of the black J12 watch dial
  • DIAL

    Lacquered in black or white, the dial is marked with ceramic numerals.

  • DIAL

    “J12 AUTOMATIC” and “SWISS MADE” are written in CHANEL typography.

  • BEZEL

    Resolutely sporty, the J12 features a unidirectional rotating bezel.

THE CREATION

It all begins with the creative act. Transforming an idea, an inspiration, into a watch with an incomparable and timeless design.

Chapter 1/12 DUAL
NATIONALITY

Designed in Paris, Place Vendôme. Engineered in La Chaux-de-Fonds, Switzerland.

Precise lines, graphic perfection, state-of-the-art technology. The J12 was designed in Paris by the Watch Creation Studio at Place Vendôme, then manufactured and assembled by the CHANEL Manufacture at Chaux-de-Fonds, the birthplace of Swiss watchmaking.

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Enlarged view of the black J12 watch caseback
  • MOVEMENT

    The Caliber 12.1, a self-winding movement manufactured exclusively for CHANEL, is a technical revolution.

  • MOVEMENT

    The chronometer is certified by the Swiss Official Chronometer Control, a guarantee of precision.

  • MOVEMENT

    The J12 boasts a power reserve of approximately 70 hours.

THE EXPERTISE

Innovation, precision and technology are at the heart of CHANEL watchmaking.

Chapter 4/12 THE BLUEPRINT

500 different 3D views are required to construct one J12.

The CHANEL Watch Creation Studio drawings are studied closely by experts to ensure they follow international standards and product viability. Then, they are modeled in their entirety. A 3D blueprint of the piece is made, showing everything from the dimensions right down to the finishing touches. 500 plans are needed to accurately reflect the aesthetic, curves, design, shape and ergonomics in detail.

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Enlarged view of the black J12 watch ceramic strap
  • BRACELET

    A bracelet in highly resistant ceramic.

  • BRACELET

    Supple and light, providing comfort to its wearer.

THE KEY FIGURES

Unparalleled technical complexity and watchmaking expertise.

Chapter 7/12 191

The Caliber 12.1 is constructed from 191 pieces.

The Caliber 12.1 is a true mechanical feat highlighting the creative boldness, innovation, precision and craftsmanship of the House. The 191st piece, the oscillating mass, has been completely redesigned by Arnaud Chastaingt, Director of the CHANEL Watch Creation Studio. A work of art inside a perfect circle.

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Enlarged view of the black J12 watch profile
  • CROWN

    A screwed-down crown, guaranteeing water resistance up to 200 meters.

  • CROWN

    Made in steel with a ceramic cabochon that underscores the purity of the watch.

THE DETAILS

Each detail transforms the J12 into an exceptional piece. More than a watch, it is a watchmaking icon.

Chapter 10/12 INTO
THE DEEP

The J12 resists pressure up to 200 meters deep, just in case.

The J12 is a resolutely sporty piece. To ensure an infallible water resistance, the watch is fitted with a screwed-down crown and submitted to tests simulating the pressure conditions present at 200 meters deep. An extreme performance for an indestructible watch.

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THE ICONIC J12

Discover the J12, an icon of watchmaking. The J12 watch features the Caliber 12.1, a self-winding movement manufactured exclusively for CHANEL. Allure on the inside that shows on the outside.