The video starts with the CHANEL Fine Jewelry logo, it then displays the title of the video “N°5 Collection The 55.55-ct Diamond”. Patrice Leguéreau observes the 55.55-ct diamond in the CHANEL Fine Jewelry Creative Studio. Cut to recreate the shape of Place Vendôme which has long been an emblem for jewelry at CHANEL, you can see the similarities this diamond shares with this iconic place thanks to a bird’s-eye view of this Parisian neighborhood. We then see Patrice Leguéreau placing the stone on the 55.55 necklace’s gouache, a masterpiece from the N°5 collection. The video ends on a shot of the diamond, followed by the CHANEL Fine Jewelry logo.
The Inspiration of Patrice Leguéreau
In 1921, Gabrielle Chanel imagined a perfume that would transcend the medium of a fragrance and embody the fearlessness and modernity that she believed in for women. Thus, N°5 was born. In 2021, N°5’s one hundred years of celebrity is marked with the same creative stroke, as CHANEL Fine Jewelry creates a High Jewelry collection with the same unbreakable spirit, masterfully crafting a show-stopping centerpiece: a breathtaking necklace set with a 55.55-carat diamond—the ultimate homage to the legendary scent.
N°5 is a tribute to intuition. Like the instinctual knowing Mademoiselle revealed when selecting the fragrance’s formula, Patrice Leguéreau, the Director of the Fine Jewelry Creation Studio, followed his creative intuition, noting, “We know the bottle, the stopper and the composition of the fragrance, but to unify perfume and High Jewelry, I had to follow my instinct.” After completing the initial research, it is this same knowing that drove the creation of the N°5 pieces, with Patrice Leguéreau adding, “The collection evolved quite naturally when my intuition took over.”
Of his process, Patrice Leguéreau explains, “I took a lot of time to research. I went to Grasse, France, where the N°5 flowers are grown. I went back and re-read books, I looked at the first N°5 bottle housed in the archives and immersed myself in the N°5 universe.” With over 120 pieces, this is the largest High Jewelry collection to date.