The video starts with the CHANEL Fine Jewelry logo, it then displays the title of the video “N°5 Collection The Trail”. Inspired by the perfume’s trail, the pieces appear one after the other. The pieces are first shown in their entirety while rotating: a brooch, then a necklace. The camera then zooms in on these two jewelry pieces to show the stones and motifs that make up the jewels in more detail. The video ends with the CHANEL Fine Jewelry logo.
The Fragrance Trail
“The collection is a journey from the visual identity of the bottle to the imagination the fragrance evokes, from the visible to the invisible, from form to dream.”
— Patrice Leguéreau
Of all the aspects of N°5, it is the fragrant aura of the woman who wears it that is perhaps the most beguiling. Intangible to the touch and invisible to the eye, the High Jewelry expression of this ethereal aspect demands creative intuition and exceptional savoir-faire, as visual interpretations of the fragrance trail are crafted in gold and diamonds. But it is the emotional gesture of the artist’s hand that translates the experience of perfume on skin into an object of beauty.
Awash with color, these pieces exude the hues of the fragrant juice and the light that it refracts, with golden topaz and yellow sapphires to reflect the olfactory explosion. Pink gemstones reveal the ultimate femininity Mademoiselle imbued within the N°5 fragrance, with blushing rose emulating the persona of a woman. “I always have the N°5 bottle on my desk,” says Patrice Leguéreau, Director of the Fine Jewelry Creation Studio. “When I design, I infuse the air with the fragrance. The perfume inspires me greatly—as does the woman who wears it.”
N°5 Collection The Fragrance Trail
A film of Savoir-faire: The Trail
The film starts with the CHANEL Fine Jewelry logo, followed by the title “N°5 Collection The Trail”. Patrice Leguéreau, director of the CHANEL Fine Jewelry Creative Studio, is seen choosing different stones that make up one of the necklaces from the N°5 Fine Jewelry collection. Crafted with a variety of colors that reflect the different tones that can be seen in the N°5 perfume, the pear-shaped stones are reminiscent of a drop of perfume, in turn transforming the necklace into a jewelry symbol of the trail of this iconic CHANEL perfume. We find the piece’s gouache acting as a support mechanism for the different selection of stones, allowing the end result of the creation to be better visualized. The video ends with the CHANEL Fine Jewelry logo.
The presence of this woman is felt throughout the collection, as is the sensuously intimate relationship she has with fragrance and jewelry. Both are worn directly on her skin, applied with care and ceremony. Both are forms of adornment—beautification in self-service, but also for the longing of others. And like the magic that is bottled in the N°5 formula, this collection is an expression of human desire translated into High Jewelry.