HIGH JEWELRY SIGNATURE COLLECTION Camélia
Gabrielle Chanel was seduced by the camellia. With no fragrance or thorns, it is a flower of simplicity and purity, much akin to the ethos of Mademoiselle. Compared to the opulence of a rose, she preferred the camellia’s sobriety and geometric roundedness, with a classic and consistent ordering of the petals, intelligible yet beautiful, like the woman that she was.
“LA DAME AUX CAMÉLIAS WAS MY LIFE.”
In 1913, on the beach of Étretat, France, Coco Chanel was photographed with a camellia fastened to her waistband — a white camellia that became one of her emblems.
With her taste for opposites, she would wear it in stark contrast against a little black dress. Soon, it would adorn clothes, bags, shoes, and bloom in rubies, diamonds and pearls, transcending its status of flower to become the icon of CHANEL.