1 . 5
1 camélia . 5 allures

Cristal Illusion

Cristal Illusion is just that. At first, it appears as a necklace, to be worn both short and long, but can be transformed into two distinct pieces: a necklace and diamond­ encrusted camellia brooch.

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Gabrielle Chanel and her dog Gigot in her villa La Pausa, circa 1930 © All Rights Reserved
"I want the jewelry to be like a ribbon on a woman's fingers. My ribbons are flexible and detachable. For grand evenings, you wear the full set. For smaller parties, you can remove the main part and large pieces. In this way, the set of jewelry is no longer an immutable object. Life transforms it and bends it to its needs."
Gabrielle Chanel
Extract from "Jewelry by CHANEL" by Patrick Mauriès, Thames and Hudson, 2012, p.110

Gabrielle Chanel was fascinated with numerology. Superstition in numbers often guided her decisions and held great significance in her life — most importantly, her lucky number five. In the 1.5 – 1 CAMÉLIA, 5 ALLURES High Jewelry collection, numbers take on new significance, paying homage to the singular camellia, the emblematic flower of CHANEL, and the five variations in which it is crafted.

Adding another layer of luck, nearly half of the collection is transformable, with pieces that can be worn five different ways.

In 1932, when Gabrielle Chanel created Bijoux de Diamants, her first and only High Jewelry collection, individual pieces were crafted to be worn in multiple ways, bestowing the wearer with versatility and choice. These High Jewelry pieces were displayed on life-­like mannequins, a then disruptive departure from the velvet and glass cases used at the time, preferring the shape of a woman's body to emulate the movement in their lives.

As Mademoiselle used her craft as a medium of expression, the aspect of transformability underscores her deepest, most steadfast belief: women should have freedom.

Freedom and transformability become the guiding principles of 1.5 — 1 CAMÉLIA, 5 ALLURES. The camellia motif punctuates the collection in unique, surprising ways, with each piece in service to the woman who wears it, adapting to the needs of a life being lived.

The creative process - The sketches

The camellia silhouette is the inspiration of every design in this collection, forever consistent in its construction and form.

Rouge incandescent

At the center of the camellia on the Rouge Incandescent necklace is a 7.61-carat Mozambique ruby, which detaches to reveal a second, red camellia, illuminating hues of rouge, encrusted with baguette-­cut rubies.

Portrait of Gabrielle Chanel in 1935
© Man Ray 2015 Trust/Adagp, Paris 2019. Picture: Telimage, Paris

The fate of the camellia would have been remarkably different if it were not for the ingenuity of Gabrielle Chanel.

Never bound by convention, nor the confines of masculine or feminine style, Mademoiselle plucked the camellia from the buttonholes of men's blazers, fastening the bloom to her belt, her blouse, her hair. Mademoiselle transformed the camellia to fit her every fantasy: embroidered, printed, engraved, pleated, woven, frayed.

The camellia has also been created in diamonds, moonstones, pearls, and for this collection, it blooms in rubies. The incandescent red of these fiery stones radiates the color of passion, desire, love, and also that of fearlessness. It is unsurprising why Mademoiselle loved this color.

The creative process - Gouache paintings

The sketch then evolves to a gouache painting in a process that reveals the duality of red and white camellias.

Contraste blanc

Contraste Blanc embodies the concept of paradox which Mademoiselle so loved. The strong lines of a five­-carat, emerald­-cut diamond are juxtaposed with the delicate petals of a diamond­encrusted camellia.

Gabrielle Chanel at work: fitting, 1962
Photo Douglas Kirkland © Douglas Kirkland Collection, Los Angeles
"It irritates me when I hear people say that I've been lucky. No one has worked harder than me."
Gabrielle Chanel
Extract from "The Allure of Chanel" by Paul Morand, Pushkin Press, 2013, p.19

Gabrielle Chanel was known to have a relentless, incessant work ethic; an ethos of the House that remains to this day.

The creation of High Jewelry embodies this spirit. Each collection requires two years to complete, and each stage is done entirely by hand.

This technique, which we refer to as savoir-faire, extends to all details: showing the idea with pencil and paper, carefully carving the wax mold, inspecting and setting the gemstones.

This multifaceted process requires extraordinary talents and a myriad of skills, all of which must work in perfect harmony. Without the craft, the idea cannot materialize; the tangible object does not exist without the idea. The marriage of exceptional design with the most magnificent gemstones creates jewelry pieces with extraordinary beauty.

The creative process - Tray of gemstones

Gemologists hand select each stone specifically for the needs of the design, a collaboration that is integral to bringing a collection to fruition.

Rouge tentation

Rouge Tentation is a set of two camellias, a fiery-red ring of rubies and a pavé diamond brooch, both with a detachable halo of pavé diamond petals.

"By wanting to lighten myself, I lightened fashion. In my youth, women didn't have a human shape. Their dresses were contrary to nature. I gave them back their freedom."
Gabrielle Chanel
Extract from "Mémoires de Coco" by Louise de Vilmorin, Le Promeneur, 1999, p.35
Gabrielle Chanel in the garden of her villa La Pausa in Roquebrune, 1938
Photo Roger Schall © Schall Collection

Gabrielle Chanel wanted women to be free — free from what the world thought they should be, free from the fashions that bound them. This pursuit of liberation was the life's work of Mademoiselle.

In a traditionally conservative system, Mademoiselle created a new manner of dressing, liberating women's bodies while simultaneously freeing their minds.

This audacious and courageous spirit is embodied in the transformable pieces of the 1.5 — 1 CAMÉLIA, 5 ALLURES collection. These creations give the wearer versatility and choice, with the freedom to choose her own destiny — the ethos of CHANEL, personified.

The creative process - Red camellia

Each ruby is carefully selected, and molds are inspected for compatibility with the detachable petals.

Gabrielle Chanel in the mountains, 1918 © All Rights Reserved

Révélation diamant

Revelation Diamant, with an ethereal, lace­-like pattern, is punctuated with a detachable diamond camellia that the wearer can fasten as a brooch.

Gabrielle Chanel in her suite at The Ritz Hotel, Paris, 1937
Photo François Kollar © Ministry of Culture - Médiathèque du Patrimoine, Dist. RMN
"You have to find freedom."
Gabrielle Chanel
"Chanel Solitaire" by Claude Delay, Gallimard, 1983, p.195
Gabrielle Chanel on the beach of Etretat, 1913 © All Rights Reserved

The number five brought Gabrielle Chanel great luck. Twice yearly, on the fifth day of the month, her fashion shows were revealed. Now, for the first time ever, the emblematic camellia is handcrafted in five, High Jewelry variations.

This collection offers further versatility with a variety of transformable pieces, bestowing the wearer with the freedom to choose — the ultimate luxury.

The creative process - Savoir-faire

The two­-dimensional camellia sketch evolves to a three­-dimensional design, where it will soon be embedded with gemstones and luminescent rose quartz carvings.