Gabrielle Chanel preferred a simple silhouette without pretence, asserting a style that goes beyond trends. A natural elegance conveyed more in the way clothing is worn than the clothing itself. A certain concept of beauty that Mademoiselle summarised in a single word that speaks of movement, self-evidence, uniqueness: allure.
Difficult to define, impossible to resist, ALLURE is the fragrance of a true, radiant woman with natural elegance. A woman who stands out through her gaze, her presence, her grace, her charisma.