Making of the Fall-Winter 2009/10 Ready-to-Wear campaign.
A gift to Gabrielle Chanel from Jacques Chazot, a famous dancer from the Opéra-Comique and well-known member of glittering Paris society, this frog with its open mouth, a symbol of good luck in Asia, was initially part of the decorations of a fountain before the designer decided to plate it in gold. She even let her guests believe that it was made from solid gold. One day, as Parisian designer Hubert de Givenchy was having tea with Gabrielle Chanel in her apartment at 31 rue Cambon, he found a pendant that had fallen from the chandelier in the living room, and placed it delicately in the frog’s mouth. Mademoiselle Chanel decided to keep the frog with its crystal pendant.
For the Spring-Summer 2010 Pre-collection with Baptiste Giabiconi and Lara StonePhoto by Stéphane Feugère
Fall-Winter 2009/10 Haute Couture
Karl Lagerfeld chose the dusk light at the Grand Palais in Paris to present his Chanel Fall-Winter 2009/10 Haute Couture collection. Over a white decor, divided into squares by black lines, four gigantic Chanel N°5 perfume bottles veered towards the sky. “What could be more mythical than a Chanel jacket and N°5?” adds Karl Lagerfeld, who brought together the two icons for his Couture show.
For next winter’s Haute Couture collection, Karl Lagerfeld chose to combine extremely pure silhouettes, which evoke “unencumbered graphic effects and asymmetric lines” in addition to the magic of faces veiled in tulle embroidered with studs and crystals. “It’s a coquettish veil that creates mystery… It can be quite nice to see and not be able to be seen,” as the designer explains.
For this collection Karl Lagerfeld also imagined trails attached to the shoulders or to the waist of tweed jackets and dresses. “They are extensions of the silhouette with evening attitude. It’s all about the perfect proportions and lightness.”
The discreet luxury of this graphic Couture collection plays on the opulence of the embroidery and the precious nature of the fabrics: muslin dresses, delicate draping and suggestions of skin under embroidered lace, folded and ruffled as a reminder of the traditional dress of the Versailles court. Day and night, Karl Lagerfeld’s deep black silhouettes are punctuated by sudden flashes of white, gold, red and fuchsia.
Campaign for the launch of the new handbag line CHANEL COCO COCOON in October 2009
Display of the Paris-Moscow collection at the podium boutique in the Russian capital
The Fall-Winter 2009/10 collection photographed by Karl Lagerfeld
Paris-Moscou: Drawings of the Métiers d'Art collection by the Russian model Sasha Pivavorova on the occasion of the fashion show in Moscow, the city where she was born.
"My drawings were inspired by the joy of seeing fairytale characters coming to life in one of the main theaters of Moscow."
"Fashion and music are equivalent, they match very well: both are expressions of their time."