1915. Gabrielle Chanel discovered Biarritz. She was immediately taken with this haven of peace at the foot of the ocean and its sporty yet fashionable atmosphere; she chose to make it the location of her first couture house, in a villa opposite the casino. Reconciling elegance and comfort, her designs caught the attention of an international clientele and marked the debut of CHANEL. Like a breath of fresh air, PARIS-BIARRITZ captures all the energy and freedom of this founding city.