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FROM THE BOTTLE TO THE INSPIRATION

THE BOTTLE

A lesson in purity


The fragrance appears to be suspended weightlessly within the striking, square bottle. Crafted of ultra-thin glass, the four transparent sides fade into the background to let the light shine through.

The label and the stopper have the same shape and indefinable lamé colour, a delicate balance between gold and silver, and the interior is warmed with an even more resplendent gold. Nestled in an imprint of its silhouette, the bottle is carefully protected by a precious interior sleeve.

“Luxury is what you don't see.” Gabrielle Chanel

THE FRAGRANCE

A solar composition


Perfumer Olivier Polge, in collaboration with the CHANEL Fragrance Creation and Development Laboratory, composed the ideal white flower. The only flower that could embody the unrestrained femininity of Gabrielle Chanel herself.

An exercise in style that raises the freshness of Orange Blossom and the intensity of Jasmine, while accentuating the creaminess of Ylang-Ylang and Grasse Tuberose. In an abstract interpretation, the flowers are revealed within a new architecture. Beyond an olfactory experience, the fragrance diffuses on the skin with a unique power.

“I put the emphasis on floral notes to find a new realm of expression.” Olivier Polge

THE FLOWERS

A major floral accord


To create this imaginary flower, Olivier Polge reinvented a variety of white flowers emblematic to the House of CHANEL.

He added intensity to Jasmine orange blossom with mandarin peel, a zest of grapefruit note and a hint of blackcurrant composition. A genuine ode to flowers.

THE HARVEST

A legendary heritage


The House of CHANEL has sourced flowers from Grasse for nearly a century, and practices the cultivation of jasmine and May rose. Today, the cultivation has expanded to include iris, geranium and tuberose.

The flowers are refined on location to capture their essence and to ensure their olfactive authenticity. As with Haute Couture creations, CHANEL continues to protect the unique heritage of the fragrance compositions.

“For the first time, the composition of a CHANEL fragrance includes tuberose, grown in the fields of Grasse.” Olivier Polge

THE INSPIRATION

A rebel at heart


To create this fragrance in collaboration with the CHANEL Fragrance Creation and Development Laboratory, Olivier Polge drew inspiration from Gabrielle, the woman Coco Chanel was before founding her House. A rebel at heart, passionate and free.

“I decided who I wanted to be, and that is who I am.” Gabrielle Chanel

THE BOTTLE A lesson in purity

The fragrance appears to be suspended weightlessly within the striking, square bottle. Crafted of ultra-thin glass, the four transparent sides fade into the background to let the light shine through.

“Luxury is what you don't see.” Gabrielle Chanel

The label and the stopper have the same shape and indefinable lamé colour, a delicate balance between gold and silver, and the interior is warmed with an even more resplendent gold. Nestled in an imprint of its silhouette, the bottle is carefully protected by a precious interior sleeve.

THE FRAGRANCE A solar composition

“I put the emphasis on floral notes to find a new realm of expression.” Olivier Polge

Perfumer Olivier Polge, in collaboration with the CHANEL Fragrance Creation and Development Laboratory, composed the ideal white flower. The only flower that could embody the unrestrained femininity of Gabrielle Chanel herself.

An exercise in style that raises the freshness of Orange Blossom and the intensity of Jasmine, while accentuating the creaminess of Ylang-Ylang and Grasse Tuberose. In an abstract interpretation, the flowers are revealed within a new architecture. Beyond an olfactory experience, the fragrance diffuses on the skin with a unique power.

THE FLOWERS A major floral accord

To create this imaginary flower, Olivier Polge reinvented a variety of white flowers emblematic to the House of CHANEL.

He added intensity to Jasmine orange blossom with mandarin peel, a zest of grapefruit note and a hint of blackcurrant composition. A genuine ode to flowers.

THE HARVEST A legendary heritage

The House of CHANEL has sourced flowers from Grasse for nearly a century, and practices the cultivation of jasmine and May rose. Today, the cultivation has expanded to include iris, geranium and tuberose.
The flowers are refined on location to capture their essence and to ensure their olfactive authenticity. As with Haute Couture creations, CHANEL continues to protect the unique heritage of the fragrance compositions.

“For the first time, the composition of a CHANEL fragrance includes tuberose, grown in the fields of Grasse.” Olivier Polge

THE INSPIRATION A rebel at heart

“I decided who I wanted to be, and that is who I am.” Gabrielle Chanel

To create this fragrance in collaboration with the CHANEL Fragrance Creation and Development Laboratory, Olivier Polge drew inspiration from Gabrielle, the woman Coco Chanel was before founding her House. A rebel at heart, passionate and free.