The CHANEL Contemporary Art Container designed by architect Zaha Hadid was presented for the first time in Hong Kong, in the heart of one of the town’s most spectacular architectural sites. This pavilion, which serves as an exhibition hall, was inspired by the famous 2.55 quilted handbag created by Gabrielle Chanel.
“I think that through architecture, I can help people to discover another world, enchant them, enthuse them with my ideas. My architecture is intuitive, radical, international and dynamic. My studio’s constructions allow people to encounter original experiences, there is something strange and new about them similar to the discovery of an unknown country. The Mobile Art Pavilion I designed for CHANEL goes by these principles of inspiration” says Zaha Hadid.
It is this talent for innovation that seduced Karl Lagerfeld when he asked her to invent a building that can be transported, set up and dismantled from city to city: “She is the first architect to have found a way to part from the omnipresent post-Bauhaus aesthetic. Her concepts are similar to those of great poetry; the potential of her imagination is immense.”
Each work of art and installation presented in the pavilion has been designed especially for the exhibition by one of over twenty international artists. Zaha Hadid has created more than just an exhibition space. It is a true landscape of fluid shapes in which installations come together like in an organic labyrinth.