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coco-cocoon-photo-shoot-studio-7l-paris

COCO COCOON PHOTO SHOOT,
STUDIO 7L, PARIS

In front of Karl Lagerfeld’s lens, Vanessa Paradis is attentively picking up the irresistible bowling or shopping bags from the Coco Cocoon handbag line.

“I have often photographed her for magazines or advertising campaigns and each time it’s a pleasure,” explains Karl Lagerfeld in between shots. "She really gives the impression that she is instantly on your level when you are working with her. People think she’s wonderful. She plays the game spontaneously, she is super natural. And above all, she creates harmony all around her. We have formed a real bond in our working relationship. She has been to my studio a number of times, and it’s as if she were coming to the house for dinner."

chanel-eres-private-co-branding-by-karl-lagerfeld

CHANEL ERES
PRIVATE CO-BRANDING
BY KARL LAGERFELD

"CHANEL est une maison-mère avec plusieurs enfants qui ne portent pas son nom. La maison ERES en fait partie. CHANEL fait des maillots de
bain et de la lingerie occasionnellement dans le cadre particulier d’une collection. ERES en revanche ne fait que ça, sans prendre ombrage de l’image forte de CHANEL. Mettre de la lingerie ERES sous une robe CHANEL est une démarche "mode" naturelle, moderne et spontanée. Normalement le co-branding se fait entre étrangers - ici il se fait en famille :
PRIVATE CO-BRANDING."

www.eresparis.com

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