On Thursday 24th June at 9 pm, the first guests came through the doors of the "house" of Chanel, located 25 rue François Sibilli in Saint-Tropez.
A walk around the garden to the sound of the Mambo Social Club brass band, a game of French petanque boules in the shade or even back to childhood with the hallmarked swings - everything had a holiday flavour to it.
A few steps lead up to the redesigned 18th century mansion, where the local architecture contrasts with the contemporary installations. Discover room after room different set designs with opportunities to try on garments and to shop... all in a 1300 square feet area dedicated to Ready-to-Wear and accessories from the Paris-Shanghai collection.
Outside at nightfall, 10 pm:
At nightfall, everyone moved into the garden for an open-air cinema screening of "Remember Now," the latest short movie by Karl Lagerfeld followed by the Cruise 2010/11 show.