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ready-to-wear-campaign

Ready-to-wear campaign

Fall-Winter 2008/9 Ready-to-Wear: Harlem Shuffle

For this collection’s campaign, Claudia Schiffer gave up her legendary blonde hairstyle: Karl Lagerfeld was not afraid to turn her into a modern Louise Brooks, short black hair, snow white skin, lace stockings covering long legs, and a delicate 20’s look. The photo shoot took place in an authentic Harlem brownstone, still full of the historical atmosphere of the neighborhood, formerly dedicated to jazz music.

Karl Lagerfeld gave an enigmatic feel to this campaign by subtly combining a deserted apartment, with faded colors, and simple materials, and a winter collection voluntarily devoid of the accessories that traditionally symbolize the house of Chanel.

Karl Lagerfeld’s photographic attention focuses on the delicacy of the fabrics, the finesse of the pleats and the frills in a gentle and mysterious atmosphere, filled with intimate history. Claudia Schiffer is photographed as a sophisticated and discrete beauty, “an unpretentious vision of luxury” which is what Karl Lagerfeld wanted for this winter.

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