The new J12 - it's all about seconds*go to the translation

Crossing the street, meeting someone's gaze, changing the course of your destiny. Each is a story of encounters. A story of decisive seconds for a woman who's in touch with her life. Featuring the Calibre 12.1, a self-winding movement manufactured exclusively for CHANEL, J12 is made for encounters such as these. The companion for every second.

  • keira knightley

    "Right now, I am definitely living in the moment."

    Keira started her career at 16, playing Sabé in Star Wars: The Phantom Menace, which she has followed with a series of strong female roles. Chosen by CHANEL to represent COCO MADEMOISELLE fragrance, she then became the face of ROUGE COCO and CHANEL Fine Jewellery.

  • lily-rose depp

    "My life changed the second my little brother was born."

    Lily-Rose made her debut on the silver screen at 15. A year later, she appeared with her mother at the Métiers d’Arts runway show in New York. This symbolic moment marked the beginning of her story with CHANEL, and she became the muse for N°5 L'EAU.

  • ali MacGraw

    "THE SECOND AN AGENT SAW THE AD I POSED IN FOR CHANEL N°5."

    Ali was only 22 when she was working as photographer Melvin Sokolsky's assistant and crossed paths with Gabrielle Chanel. In 1965, she found herself on the other side of the camera, posing and becoming the muse for N°5. The ad launched her acting career.

  • vanessa paradis

    "A decisive second is when you fall in love."

    Vanessa was 14 when she began her music career with the song “Joe le Taxi,” which topped the charts in 1987. After being chosen as the muse for COCO fragrance and filmed by Jean-Paul Goude in 1991, she developed a close and loyal bond with CHANEL.

  • naomi campbell

    "Every action that I've committed myself to is a decisive second."

    Naomi was the first black fashion model to grace the cover of French Vogue and has since appeared in numerous photoshoots with world-famous photographers and walked countless runways for CHANEL, for whom she is considered a legend.

  • claudia schiffer

    "To slow time down, strangely, is to do loads of things."

    Claudia’s life changed overnight when she was discovered in a nightclub in 1987. As a CHANEL fashion ambassador, as well as the muse for CRISTALLE fragrance and CHANEL Horlogerie, she was regularly photographed by Karl Lagerfeld and has had a long love affair with the House.

  • carole bouquet

    "The very moment this child was born, I had the answer."

    A French screen legend, Carole has enjoyed a prolific film career. Winning Best Actress in 1990, she was the first film star to become a CHANEL fragrance muse. She was the face of N°5 for 10 years and has strong ties to the House.

  • liu wen

    "THE SECOND I BOUGHT A ONE-WAY TICKET FROM MY HOMETOWN YONGZHOU TO BEIJING."

    Liu dreamed of being a model. She decided to try her luck in Beijing, becoming the first Asian top model to make it in the fashion world and land the cover of American Vogue. She was then discovered by CHANEL and has been an ambassador of the House since then.

  • anna mouglalis

    "WHEN I STARTED MY PROFESSIONAL CAREER, THEY WANTED ME TO HAVE AN OPERATION BECAUSE THEY THOUGHT I HAD A VOICE THAT DID NOT CORRESPOND AT ALL TO MY BODY; AND I SAID NO."

    Discovered by Claude Chabrol, Anna played Coco Chanel in the 2009 film Coco Chanel & Igor Stravinsky. First photographed by Karl Lagerfeld at 22, she became a CHANEL ambassador in 2002 and still works with the House to this day.

  • william chan

    "When I was seventeen years old, I participated in a singing contest. I won the competition. That's how I started my career."

    William's solo career began in 2008 when he won the Most Popular New Male Artist award at the Jade Solid Gold Best Ten Music Awards Presentation in Hong Kong. His positive, youthful and dynamic image helped him land the role as ambassador of CHANEL watches in China in 2017.

J12

Stop for a second to discover the J12 watch. A watchmaking icon, the timepiece features the Calibre 12.1, a self-winding movement manufactured exclusively for CHANEL.

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