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BLUE SERUM

THE NEW YOUTH-ACTIVATING SKINCARE

THINK BLUE

A new horizon for skincare. A new promise for every woman.

BLUE ZONES

From blue zones to BLUE SERUM
Inspired by blue zones, regions of the world where people live better and longer, CHANEL has created BLUE SERUM, for skin that looks younger and healthier.
Combining 3 antioxidant and revitalizing ingredients sourced from diets of the world's blue zones, BLUE SERUM is the new universal serum by CHANEL.

UNEARTHED SECRETS

3 longevity ingredients from diets of the world's blue zones inspired the revitalizing formula of BLUE SERUM:
Costa Rican green coffee is renowned for its heightened anti-inflammatory and antioxidant properties.
Sardinian olive is highly concentrated in skin-fortifying polyphenols and essential fatty acids to help protect the skin.
Greek lentisk gum exclusively harvested in Chios - Protected Designation of Origin - traditionally consumed in Ikaria, is naturally rich in oleanolic acid to help restore the skin’s natural regenerative abilities.
Their unique properties are integrated into a serum for the first time ever. Day after day, the skin looks younger and healthier.

NATURE AND SCIENCE CONNECT

Setting a new standard in the beauty world.
The innovative spirit of CHANEL has pushed the boundaries of science using advanced green technologies.
The CHANEL vision of timeless beauty has been crafted for today’s modern woman.
The combination of the best of both nature and technology.

THE POWER OF BLUE SERUM

Proven results :

Suitable for all skin types, BLUE SERUM achieves smoother, firmer and younger-looking skin, day after day.

smoothed wrinkles

firmer skin

evened skin tone

And for the first time, CHANEL Research has developed two indexes*** to measure the youthful and healthy aspect of the skin:

Youthful aspect index

(tonicity and density of the skin, skin tone uniformity, diminution of wrinkles and spots)

Health index

(smooth and plump aspect of the skin, firmness, radiance and well-rested aspect of the face)

*Clinical evaluation on 44 women after one month of use (France)
**Clinical evaluation on 45 women after one month of use (Sardinia)
***Development of an index and consolidation of efficacy results by CHANEL Research

A NEW DAILY RITUAL

Apply BLUE SERUM daily before your usual skincare routine for efficient results.

Discover the massage technique specially developed by CHANEL Laboratories.