As Frieze Art Fair arrives in town and with less than a week passed since the SS16 Chanel show at Paris Fashion Week, London welcomes an exhibition of grand scale where art and fashion collide. Guests including Julianne Moore and Vanessa Paradis arrived for the inaugural night of Mademoiselle Privé; a multi-sensory experience which celebrates the fine "Bijoux de Diamants" collection designed by Gabrielle Chanel and will allow guests to experience up close the Haute Couture and discover the secrets of Chanel N°5.
Housed in the prestigious Saatchi Gallery on the Kings Road in Chelsea, guests arrived through an enchanting English garden imagined by the Rich brothers. Inside, partygoers explored the series of curated rooms that tell the story of the House; beginning the lobby lined with panels inspired by those from Gabrielle Chanel’s Paris apartment, moving into a reimagining of her first boutique - a hat shop in Deauville - which has been brought to life with digitalized hand-drawn animation. Next, they were transported to her Haute Couture salon on Rue Cambon, with each experience enhanced by a bespoke App created for the exhibition.
At the heart of the exhibition is a series of 20 portraits photographed by Karl Lagerfeld of friends of House such as Lara Stone and Rinko Kikuchi; the players that manned the roulette tables at the AW15 couture show. In the pictures, each subject wears a Haute Couture creation designed especially and breathtaking re-editions of the only fine jewellery collection Gabrielle Chanel designed in 1932. Rita Ora, Geraldine Chaplin and Isabelle Huppert delighted in seeing their portraits; Stella Tennant and Alice Dellal embraced, and admired the dazzling jewels.
Guest excitedly piled into a plush red velvet room to watch Jamie Bochert perform; Karl Lagerfeld watched from the front of the crowd that included Cara Delevingne and Lily-Rose Depp. Later, St Vincent played and Lily Allen and Jarvis Cocker DJ’d into the night.
Far from a retrospective – Karl Lagerfeld famously resists looking to the past – Mademoiselle Privé serves as a celebration of the House. Moreover, it presents something new and dynamic, richer than the sum of its parts.
Mademoiselle Privé runs from October 13th until November 1st. Admission is free.