Virginie Viard has recreated the spirit of 31 rue Cambon in Paris to present her Métiers d’art 2019/20 collection. This emblematic address, the heart of CHANEL’s creative world of Fashion, has been reconstructed under the nave of the Grand Palais, transformed for the occasion into a space over which time has no dominion.
Before discovering the collection designed by Virginie Viard, the guests were able to linger for a while in a replica of Mademoiselle Chanel’s apartment. It was to this intimate baroque space, full of memories, books and cherished objects, that Gabrielle Chanel loved to return to clear her mind. The guests then sat down in a reconstitution of the salons at 31 rue Cambon, which used to host CHANEL’s first fashion shows. In this unique venue, the models descended the legendary staircase with its Art Deco mirrors and beige steps edged in white. An extremely refined écrin for a collection that highlights the codes and the CHANEL allure.