From March 1st to 10th, two legendary Fashion addresses – Chanel 31 rue Cambon and Colette 213 rue Saint-Honoré – will be blending their creative talent to open an ephemeral boutique at 336-340 rue Saint-Honoré. Stretching over 200 m², the boutique is set in the industrial surroundings of a former garage turned into a giant living display space.
This spontaneous installation will combine fashion, visual arts and musical performances, resulting in a fun-fuelled, creative mix and match by Chanel and Colette with a rock ‘n’ roll vibe.
The headlining creations from the Chanel 2011 Spring-Summer collection will arouse curiosity when juxtaposed with a selection of pieces from young designers chosen by Colette. Legendary Chanel bags and this season’s designs, including a Mademoiselle bag in the famous Colette colour, will be originally customised by various artists such as Kevin Lyons, Soledad, André, Fafi and SO-ME.
Even more playful and unusual surprises await in the form of a collector’s doll by Karl Lagerfeld, bag charms, helmets, and cameras. Amongst these must have items, Colette compilation CDs and scented candles are not forgotten.
Other aesthetic and delectable treats include the Colette nail bar and a cupcake bar.
A special playlist created by Michel Gaubert is also available to all boutique customers.
Friends of Chanel are special guests to be discovered as in house DJs, and five artists invited by Colette will be customising Chanel bags, upon request.
March 1: Kevin Lyons, designer and illustrator, will be customizing bags, 4pm - 6pm
March 2: Camellia demonstration by a Lemarié craftsman, 3pm - 6pm
March 3: The illustrator Soledad will be customizing bags, 4pm - 6pm
March 4: Harpsichord performance by the pianist and composer Maxence Cyrin, from 5pm
March 5: Graffiti artist André will be customizing bags, 3pm - 6pm
March 7: Graffiti artist Fafi will be customizing bags, 4pm - 6pm
March 8: Chanel nail bar, 3pm - 6pm
March 9: SO-ME, graphic artist and illustrator, will be customizing bags, 4pm - 6pm
March 10: Chanel nail bar, 3pm - 6pm
Chanel and Colette: Meet in rue Saint-Honoré
336 - 340, rue Saint-Honoré, Paris 1st
From March 1st to 10th 2011
Hours: Monday-Saturday from 11am to 7pm