THE NEW MÉTIERS D'ART PRIZE
AT THE 2019 HYÈRES FESTIVAL
“I want to be a part of what’s happening”, Mademoiselle Chanel once said. For this 34th edition of the Hyères Festival, that’s the avant-garde spirit CHANEL wishes to cultivate by reinforcing its support of young talent through the launch of the Métiers d’art Prize. This year, each of the ten fashion designers in competition had a chance to develop a project in collaboration with one of ten houses from CHANEL’s Métiers d’art: Desrues, Ateliers de Verneuil-en-Halatte, Lemarié, Maison Michel, Massaro, Lesage, Goossens, Montex, Causse and Lognon.
A chance for young talents to push the limits of design, this prize will be awarded to the best collaboration following Sunday evening’s fashion shows. The winner will take home a trophy designed by the goldsmith Goossens and receive the opportunity to produce, with CHANEL’s mentorship, a new creation that will be revealed next year at the 35th edition of the festival.