Pharrell Williams
Mademoiselle Privé Tokyo

House ambassador Pharrell Williams was interviewed inside Gabrielle Chanel’s Paris apartment ahead of the Mademoiselle Privé exhibition. The musician talks about how the apartment reflects Mademoiselle’s personality and convictions: "If she’s made a decision on all the things that are in here, her choices are still in this room, her energy is still in the room." Step behind the studio door for a journey into CHANEL’s creative worlds at the B&C Hall-Tennoz in Tokyo, from October 19th to December 1st.

B&C Hall-Tennoz
2 Chome-1-3 Higashishinagawa,
Shinagawa City,
Tokyo 140-0002,



© Saint-Ambroise


© Saint-Ambroise


New beginnings, a new start, a new wave. For the first season of the new decade — and CHANEL Artistic Director of Fashion Collections Virginie Viard’s latest collection for CHANEL — the zinc-clad rooftops, chimney pots and garret windows of Rue Cambon, the house’s home since 1918, are installed in the nave of the Grand Palais: quintessentially Parisian and projecting the magical allure of CHANEL against an open sky.

“The roofs of Paris remind me of the atmosphere of the ‘Nouvelle Vague’. I saw silhouettes walking on the roofs. I thought about Kristen Stewart playing Jean Seberg and all the actresses Gabrielle Chanel dressed at that time,” Virginie Viard said.

The spirit is youthful and the mood optimistic, full of hope for the future. Here indeed is a contemporary reimagining of the leading ladies of French cinema’s ‘Nouvelle Vague’: they are gamine and determinedly irreverent in tweed jackets transformed into jumpsuits, playsuits and dresses with sweet, flared skirts.
More skirts in silk faille and taffeta, all with a high waist, bounce down the walkways: echoes of the camellia flower, upturned in full bloom. They are worn with delicate ruffled and pleated silk blouses, finished with organza flower petals, raffia, feathers and bows. Like the women themselves, they are exquisitely delicate — light and light-hearted.

Codes upheld: the masculine-feminine paradox at the heart of CHANEL’s vocabulary is seen in the smart simplicity of eased tailoring in black and navy with flounced collars and cuffs, jaunty shorts in signature jersey, capri pants, nonchalantly knotted shirts and an oversized hand-knit, pretty in pink. Zipped leather bags, reminiscent of schoolgirls’ pencil cases, and flat two-tone pumps with slender ankle straps add to an elegant but never overly serious mood.

Colour is bold and prints playful: blithe stripes, those rooftops again on anthracite dresses with lipstick red matt sequin trim and rainbow-hued letters dancing across the surface of shimmering satins. They spell out a name at once timely and timeless, temporal and eternal: CHANEL.



Felt Hats For
Spring-Summer 2020

The models wore felt hats in beige or black by Maison Michel, some accented with a red flower that lit up the silhouette. This new take on a bowler hat gives the looks a distinctly cinematographic air, conjuring up the ´Nouvelle Vague’ atmosphere that runs through the collection.



Ambassadors and friends of the House were brought together at the Grand Palais in Paris for the Spring-Summer 2020 show, presented against the backdrop of Parisian rooftop architecture. Afterwards, guests were asked to share their impressions of the new collection by Virginie Viard.



Final Look Of The
Spring-Summer 2020 Show

A graceful silhouette, as if sculpted from multi-layered silk embroidered with plumes of sequins, brings the Spring-Summer 2020 show to a memorable close. Embodying the expertise of the ateliers, this look, comprising of a blouse sporting CHANEL’s sparkling double C and a fringed skirt made of silvery relief fabric, provides a glittering finale to the show.



Paris Rooftop Prints

With its eyes firmly set on Paris, the Spring-Summer 2020 collection reveals architectural motifs drawn in white, representing the city’s emblematic rooftops, facades and balconies. These prints emblazon long sculptural dresses with fringes made of tulle, raffia, muslin and grosgrain, with red painted chimneys providing the only flash of vivid colour. The prints echo the Paris of artists and give the dresses a distinctly urban feel.



Variations on Balloon Sleeves

Gathered tops, pleated blouses and light dresses feature balloon sleeves puffed up with countless bows and flounces embroidered with raffia strands and organza petals. This highly refined shoulder shape enhances the silhouette and reflects the unparalleled expertise of the Rue Cambon ateliers.



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