© Pari Dukovic
PARIS AND HAUTE COUTURE
Before Haute Couture, there was simply tailoring. In those days, fashion Houses made bespoke outfits to order for their clients. Only in 1858 did the first Haute Couture fashion House open in rue de la Paix, Paris. The system was turned on its head: couturiers no longer made clothes to measure for their clients, but rather sold them their own designs.
Many such companies opened in the following years, making Paris the city where "the whole world comes for its models". To this day, this uniquely French expertise offers a guarantee of excellence and creativity that has done much to enhance the city's reputation worldwide.
CHANEL, founded in Biarritz in 1915, and established in Paris in 1918, is the longest-standing Haute Couture label still in operation.