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OPENING OF THE "HOUSE" OF CHANEL
AT 25 RUE FRANCOIS SIBILLI
SAINT-TROPEZ

Outside daytime:
On Thursday 24th June at 9 pm, the first guests came through the doors of the "house" of Chanel, located 25 rue François Sibilli in Saint-Tropez.
A walk around the garden to the sound of the Mambo Social Club brass band, a game of French petanque boules in the shade or even back to childhood with the hallmarked swings - everything had a holiday flavour to it.

Inside daytime:
A few steps lead up to the redesigned 18th century mansion, where the local architecture contrasts with the contemporary installations. Discover room after room different set designs with opportunities to try on garments and to shop... all in a 1300 square feet area dedicated to Ready-to-Wear and accessories from the Paris-Shanghai collection.

Outside at nightfall, 10 pm:
At nightfall, everyone moved into the garden for an open-air cinema screening of "Remember Now," the latest short movie by Karl Lagerfeld followed by the Cruise 2010/11 show.

coco-chanels-apartment-the-coromandel-screens

COCO CHANEL’S APARTMENT
THE COROMANDEL SCREENS

“I’ve loved Chinese screens since I was eighteen years old…I nearly fainted with joy when, entering a Chinese shop, I saw a Coromandel for the first time…Screens were the first thing I bought…” (Quoted in “Chanel Solitaire” by Claude Delay – Gallimard – 1983 p.12)

Mademoiselle Chanel is believed to have owned 32 folding screens. Her apartment at 31 rue Cambon had eight of them, which she freely used in ways other than for what they were intended — she dressed her walls with them, like wallpaper, or used them to give structure to her private space.
It is also said that she used them to hide the doors. That way, she was sure to keep her guests when receiving them for dinner.

The Coromandel screens embody her taste for Chinese art, which she discovered together with Boy Capel. The Coromandel lacquer technique emerged at the end of the Ming Dynasty (1368-1644), in the Hunan province, in the heart of China. The major themes include mythology, scenes of imperial life and love of nature, which bestow a spiritual dimension upon the art form.

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