A HOUSE FULL OF LUXURY: AN APARTMENT-STYLE BOUTIQUE AT THE PENINSULA HOTEL
Chanel has opened a new boutique in Shanghai. The store, which covers an area of 480 m2, has been designed by New York architect Peter Marino. Its intimate interior design gives the feel of a private apartment, with different rooms each with their own warm, relaxing ambiance, where works of art and furniture inspired by the Coco Chanel style are elegantly displayed alongside clothing, accessories and jewelry. “We wanted to create a showroom in which customers can take a seat in one of our comfortable sofa-style armchairs and be treated to the very best in customer service”, explains the architect.