PRODUCT

31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerizing lipstick yet.

Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, of creative and technical mastery, of absolute singularity and fluidity of design, of an intimate and aesthetic experience, all contained within a clear glass case that showcases the metallic gleam of a refillable bullet.

12 luminous matte shades have been added to the existing range of 12 satin lip colors. Each of these 12 shades reconciles luminosity and a matte effect, all while offering pure, intense color. In a similar play of contrasts, the signature lipstick bullet is embossed with an elegant matte woven pattern and a shining CHANEL logo.

The 24 shades, ranging from orangey rosewood to deep garnet and pink beige to cherry red, are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. Whether matte or satin, they are colors that were created to reveal, to embellish, and to state the obvious, made for singularity rather than subtlety.

The formula, which has been carefully developed by the CHANEL laboratories, and its texture that wears like a second skin offer an entirely new sensory experience, supreme comfort, and a long-lasting look.

More than just a chance to experience 31 LE ROUGE—a rendez-vous. And the fact that it takes place only at the most emblematic boutiques is no coincidence.

COMPOSITION

Finely micronized pigments, combined with sheer pearlescent particles, reveal intense, purely radiant color.

Skincare benefits, which contribute to better-looking lips with each passing day, complement its easy-to-use, glide-on texture and intense, long-wearing color.
Its formula is enriched with gardenia-infused oil from Gaujacq, a CHANEL-exclusive ingredient*, and Maracuja oil. Lips are left looking smoother, plumper, and better hydrated.
After 1 month of use, lips appear:
Smooth: +16%**
Plump: +18%**
Luminous: +43%**
*Patented in the United States and patent pending in Europe, South Korea, China, and Japan.
**Clinical evaluation performed on bare lips after 4 weeks of use, panel of 31 women.

HOW TO APPLY

Smooth precision application in a single stroke.
Begin by applying the lipstick in an "X" shape at the center of the lips, from the top lip toward the bottom lip. Then extend it out toward the corners.

Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.
31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case. Always keep the product in its sleeve when not in use, to prevent scratches and keep the glass beautifully polished.