Presented at the Grand Palais Éphémère in Paris, the CHANEL
Spring-Summer 2024 Haute Couture collection imagined by Virginie Viard takes the button, an object as utilitarian as ornamental, into the world of ballet and dance. An expression of grace, freedom and precision in every movement, the pink and white aquarelle-dominated collection reveals the finesse of savoir-faire. Long dresses, short straight skirts, jumpsuits, tulle, pleats, lace, flowers and bows give rise to an ethereal and feminine collection, worn over white ballet leotards and tights, and infused with references to contemporary culture.

A Series of Photographs by Malick Bodian

In the set of the show that pays tribute to the jewelled button dear to the House, a series of photographs taken by Malick Bodian shines a light on the CHANEL Spring-Summer 2024 Haute Couture collection.

Ambassadors and Friends of the House at the Show

In the intimate set of the show, ambassadors and friends of the House Margaret Qualley, Kendrick Lamar, Dave Free, Minji, Naomi Campbell and Anna Mouglalis share their impressions on the CHANEL Spring-Summer 2024 Haute Couture collection.

Directed by Caroline de Maigret.

A Conversation with Margaret Qualley

Primary vocation of the House, CHANEL Haute Couture allows all dreams and creative audacities. In this second episode, recorded in the apartment of Gabrielle Chanel at the 31, rue Cambon ahead of the Spring-Summer 2024 Haute Couture show, actress and House ambassador Margaret Qualley shares her personal experience of CHANEL Haute Couture, the emotions it encloses, and opens up about her artistic career and relationship to time.

A conversation led by Géraldine Sarratia.

Front Row at the Show

Ambassadors and friends of the House, Naomi Campbell, Margaret Qualley, Kendrick Lamar, Anna Mouglalis, Minji, Rebecca Marder,
Lucy Boynton, Charlotte Casiraghi, Xin Zhilei and Caroline de Maigret attended the CHANEL Spring‑Summer 2024 Haute Couture show in Paris.