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Crossing the street, meeting someone's gaze, changing the course of your destiny. Each is a story of encounters. A story of decisive seconds for a woman who's in touch with her life. Featuring the Calibre 12.1, a self-winding movement manufactured exclusively for CHANEL, the J12 is made for encounters such as these. The companion for every second.

  • keira knightley

    "Right now, I am definitely living in the moment."

    Keira started her career at 16, playing Sabé in Star Wars: The Phantom Menace, which she has followed with a series of strong female roles. Chosen by CHANEL to represent COCO MADEMOISELLE fragrance, she then became the face of ROUGE COCO and CHANEL Fine Jewellery.

  • lily-rose depp

    "My life changed the second my little brother was born."

    Lily-Rose made her debut on the silver screen at 15. A year later, she appeared with her mother at the Métiers d’Arts runway show in New York. This symbolic moment marked the beginning of her story with CHANEL, and she became the muse for N°5 L'EAU.

  • ali MacGraw


    Ali was only 22 when she was working as photographer Melvin Sokolsky's assistant and crossed paths with Gabrielle Chanel. In 1965, she found herself on the other side of the camera, posing and becoming the muse for N°5. The ad launched her acting career.

  • vanessa paradis

    "A decisive second is when you fall in love."

    Vanessa was 14 when she began her music career with the song “Joe le Taxi,” which topped the charts in 1987. After being chosen as the muse for COCO fragrance and filmed by Jean-Paul Goude in 1991, she developed a close and loyal bond with CHANEL.

  • naomi campbell

    "Every action that I've committed myself to is a decisive second."

    Naomi was the first black fashion model to grace the cover of French Vogue and has since appeared in numerous photoshoots with world-famous photographers and walked countless runways for CHANEL, for whom she is considered a legend.

  • claudia schiffer

    "The second you make a decision and jump in the cold water."

    Claudia’s life changed overnight when she was discovered in a nightclub in 1987. As a CHANEL fashion ambassador, as well as the muse for CRISTALLE fragrance and CHANEL Horlogerie, she was regularly photographed by Karl Lagerfeld and has had a long love affair with the House.

  • liu wen


    Liu dreamed of being a model. She decided to try her luck in Beijing, becoming the first Asian top model to make it in the fashion world and land the cover of American Vogue. She was then discovered by CHANEL and has been an ambassador of the House since then.

  • william chan

    "When I was seventeen years old, I participated in a singing contest. I won the competition. That's how I started my career."

    William's solo career began in 2008 when he won the Most Popular New Male Artist award at the Jade Solid Gold Best Ten Music Awards Presentation in Hong Kong. His positive, youthful and dynamic image helped him land the role as ambassador of CHANEL watches in China in 2017.

  • kim go-eun

    "When I was on stage for the 1st time, I began to have a specific dream to become an actor."

    Kim is part of the new wave of South Korean film. She made her big screen debut in 2012 with her critically acclaimed performance in A Museand has continued to star in numerous dramatic roles in film and television. She became a CHANEL ambassador in South Korea in 2019.

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Stop for one second to discover the J12. A watchmaking icon, the timepiece features the Calibre 12.1, a self winding movement manufactured exclusively for CHANEL.