In boutiquesParis — 31 rue Cambon
Métiers d'Art 2019/20
CHANEL’s CODES AND STYLE
ESSENTIALS
It is the entire atmosphere of 31 rue Cambon in Paris, the emblematic address of the House, that is at the heart of the 2019/20 Métiers d’art collection, highlighting contemporary elegance, CHANEL’s everlasting codes and allure.
Behind-the-scenes with Virginie Viard,
As seen By Sofia Coppola
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Black
and white
Elemental to the CHANEL visual universe, the contrast of black and white plays out with graphic rigour. In the 2019/20 Métiers d’art collection, panels of black and white tweed redefine tailoring, while silhouettes are traced with precise contrast.
The Double c
Dating back to the 1920s, the double C is CHANEL’s  emblematic monogram, instantly recognisable. The interlaced letters appear in perfect symmetry, signalling the timeless singularity of the House. As dimensional pleating, the double C stands out in the 2019/20 Métiers d’art collection.
The Tweed suit
Inspired by menswear, Gabrielle Chanel used infinitely supple and confortable tweeds. Throughout the 2019/20 Métiers d’art collection, tweed continues the tradition and assumes many contemporary shapes and shades, from a cropped suit jacket and low-waisted skirt, to a suit in striking pink.
The wheat
Esteeming wheat to be a good luck charm, Gabrielle Chanel commissioned goldsmith Robert Goossens to create a base of lustrous sheaves for a glass table in her apartment at 31 rue Cambon. Embroidered by the House of Lesage on a strapless dress and tulle jacket in the 2019/20 Métiers d’art collection, wheat appears at once precious and whimsical.
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The bow
The bow, an accessory Gabrielle Chanel wore in numerous portraits, is one of the essential elements of CHANEL’s style. Added to chain belts, bows can be found throughout the 2019/20 Métiers d’art collection, reinterpreted by Virginie Viard as an elegant and playful accent.
The Birdcage
In the 2019/20 Métiers d’art collection, a golden cage minaudière, constellated with strass swings from a chain handle. It nods to a miniature bird cage in Gabrielle Chanel’s apartment, one of the many treasures she cherished.
The Pearls
31 rue cambon
The emblematic address of Gabrielle Chanel’s apartment and Creation studio inspired the décor of the 2019/20 Métiers d’art collection. Both the mythic Art Deco mirrored staircase and the furniture of the apartment were recreated within the nave of the Grand Palais. Among the looks is a sweatshirt bearing 31 rue Cambon embroidered in black flowers and pearls by Lemarié.
The Camellia
Immaculate, delicate, and symbolic of long life, the camellia was Gabrielle Chanel’s signature flower. From the 1960s Lemarié began creating camellias for CHANEL and still today assembles each petal one by one. In the 2019/20 Métiers d’art collection, they cover evening bomber jackets like sculpture, their embroidered centres sparkling like jewels.
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