The blue zones are the 4 regions of the world where people live better and longer: Nicoya in Costa Rica, Sardinia in Italy, Ikaria in Greece and Okinawa in Japan.
CHANEL Research has selected 3 essential natural ingredients from the diets of people living in these blue zones and extracted their most potent molecules, bringing them together in a eye serum.
Green coffee from Costa Rica, olive from Sardinia and lentisk gum from Greece (exclusively harvested in Chios - Protected Designation of Origin - traditionally consumed in Ikaria), with revitalising and antioxidant properties, are brought together in the new universal eye serum by CHANEL.
Fresh and light, the formula of BLUE SERUM EYE immediately penetrates and ideally prepares the skin to receive the benefits of your usual skincare.
Day after day, the eye contour is moisturised, smoothed and dark circles are reduced.
Benefits / Test results
CHANEL Research has evaluated the efficacy of BLUE SERUM EYE according to 3 key benefits:
- Moisturised skin: +54%*
- Firmness: +24%**
- Reduced dark circles: -14%***
*Instrumental evaluation on 22 women after 30 minutes.
**Instrumental evaluation on 21 women after one month of use.
***Clinical evaluation on 21 women after one month of use.
The formula of BLUE SERUM EYE combines the best of nature and technology. CHANEL Research has selected 3 natural ingredients and has transformed them into efficient cosmetic active ingredients, using advanced green technologies:
GREEN COFFEE PFA* - COSTA RICA
The green coffee from Nicoya is renowned for its heightened anti-inflammatory and antioxidant properties.
OLIVE TREE OLEOACTIVE - SARDINIA
The olive from Sardinia is concentrated in essential fatty acids and higher-level skin-fortifying polyphenols help protect skin.
LENTISK GUM EXTRACT - GREECE
The Greek lentisk gum, exclusively harvested in Chios - Protected Designation of Origin - traditionally consumed in Ikaria, is rich in oleanolic acid to help restore skin's natural restorative abilities.
BLUE SERUM EYE is optimally formulated for the delicate eye contour. The formula is enriched with an anti-puffiness and anti-dark circles complex, which helps to decongest and reduces the look of tiredness while visibly refreshing the eye contour.
*PFA: PolyFractioning of Active ingredients. A process specific to CHANEL that allows for the creation of ultra-pure cosmetic ingredients.
HOW TO USE
On cleansed skin, take time to perform BLUE SERUM EYE APPLICATION RITUAL. It offers a moment of well-being, which will reinforce the efficacy of the eye serum. Apply BLUE SERUM EYE on its own or before your usual eye care.
BLUE SERUM EYE APPLICATION RITUAL
1- Bending your thumbs, place the angle of your joints on the inner corners of your eyes. Breathe out when pressing and let the weight of your head fall on your thumbs (3 times).
2- Bending your thumbs, place the angle of your joints on the inner corners of your eyes: gently perform soft, smoothing movements outward on the upper (3 times) and lower (3 times) eyelid while breathing out.
3- For a relaxing finish: perform 3 circular movements on the temples with fingertips, then move behind the ears and finish at the collarbone.