31 LE ROUGE
31 LE ROUGE.
The most exclusive lipstick offered by the House inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.
12 ESSENTIAL, UNIVERSALLY FLATTERING SHADES INSPIRED BY GABRIELLE CHANEL'S CREATIONS, ATELIERS, AND ICONIC APARTMENT. When blended with pigments, mother-of-pearl powder reveals intense, purely radiant colour.
Gardenia oil, a CHANEL-exclusive ingredient*, makes this not only a lip colour but also a lip care product.
*Patent pending in Europe, the United States, South Korea, China, and Japan
THE FIRST CHANEL LIPSTICK HOUSED IN A SQUARE, FACETED GLASS CASE
Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel's rue Cambon apartment,the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick.
Strong yet elegantly delicate glass
Interchangeable refills.Shop the refills
A complimentary, bespoke 15-minute experience to help you discover the shade of 31 LE ROUGE that best suits you.
31 LE ROUGE. The most exclusive lipstick offered by the House, inspired by an iconic address: 31 rue Cambon, the birthplace of CHANEL creation.
31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerising lipstick yet.
Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, of creative and technical mastery, of absolute singularity and fluidity of design, of an intimate and aesthetic experience, all contained within a clear glass case that showcases the metallic gleam of a refillable bullet.
Its 12 shades, ranging from garnet to fuchsia and brown to crimson, are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. These colours were created to reveal, to embellish, to state the obvious, and were made for singularity rather than subtlety.
The formula, which has been carefully developed by the CHANEL laboratories, offers a long-lasting look and an entirely new sensory experience.
More than just a chance to experience 31 LE ROUGE—a rendez-vous. And the fact that it takes place only at the most emblematic boutiques is no coincidence.
Formulated with 75% naturally derived ingredients yet no compromise on efficacy, 31 LE ROUGE is an innovation in makeup.
Skincare benefits, which contribute to better-looking lips with each passing day, complement its glide-on texture and intense, long-wearing colour.
Finely micronised pigments combined with sheer mother-of-pearl reveal intense, purely radiant colour.
Its formula is enriched with Gardenia oil from Gaujacq, a CHANEL-exclusive ingredient*, and Maracuja oil, to leave lips smoother and better defined.
After 1 month of use, lips are:
Better moisturised: +70%**
More defined: +14%***
*Patent pending in Europe, the United States, South Korea, China, and Japan.
**Instrumental test performed with a corneometer on bare lips after 4 weeks of use, 20 women.
***Clinical evaluation of bare lips after 4 weeks of use, 26 women.
HOW TO USE
Smooth precision application in a single stroke.
Begin by applying the lipstick in an "X" shape at the center of the lips, from the top lip toward the bottom lip. Then extend it out toward the corners.
31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case. Always keep the product in its sleeve when not in use, to prevent scratches and keep the glass beautifully polished.
Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.
List of Ingredients
Ingredient listing | PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE | CAPRYLIC/CAPRIC TRIGLYCERIDE | LIMNANTHES ALBA (MEADOWFOAM) SEED OIL | SQUALANE | ETHYL OLEATE | BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE | SYNTHETIC WAX | POLYGLYCERYL-2 ISOSTEARATE/DIMER DILINOLEATE COPOLYMER | HELIANTHUS ANNUUS CERA SEED (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX) | CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) | LAUROYL LYSINE | CELLULOSE | CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) | STEARALKONIUM HECTORITE | SYNTHETIC FLUORPHLOGOPITE | PASSIFLORA EDULIS SEED OIL | GARDENIA FLORIDA FLOWER EXTRACT | ETHYL LINOLEATE | ETHYL PALMITATE | PROPYLENE CARBONATE | ETHYL STEARATE | PARFUM (FRAGRANCE) | ALUMINUM HYDROXIDE | TOCOPHEROL | DIMETHICONE | [+ / - (MAY CONTAIN) | CI 12085 (RED 36) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 73360 (RED 30 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE) | MICA] | BS000142A
The list of ingredients is included on all of our product packaging. In case of an allergy, always check the list of ingredients before you use the product.
CHANEL 92 200 Neuilly-sur-Seine
The Art of Wrapping
DELIVERY & RETURNS
DELIVERY AND RETURNS
WHAT ARE MY DELIVERY OPTIONS ?
All orders placed on the Official Online Boutique are uniquely packaged by CHANEL and delivered in Australia. CHANEL is pleased to offer complimentary express delivery for all orders.
CHANEL offers the following delivery option; Express Delivery
Please note, Express delivery is between 1-2 business days, and all deliveries require a signature.
WHAT ARE YOUR RETURN / EXCHANGE POLICIES ?
We hope that you will be delighted with your order. However, if you wish to return the Product(s), you have the right to do so within 30 days of receiving your order. In order to receive a full refund, simply follow the instructions below.
1. Please contact our CHANEL Client Care representatives online or by calling 1300 242 635, Monday-Friday 9am-6pm, Saturday 10am-4pm AEST (excluding Public Holidays). A Client Care Representative will assess and validate the return and provide a prepaid return label to be attached to your parcel.
2. Please pack your parcel including the samples in their original packaging, along with the packing list and follow the instructions provided by Client Care.
3. Your return order will be received within 3-5 business days and then processed within 1-2 business days. You will receive a confirmation email when your return is processed and your refund will received within 3-5 business days. For hygiene and safety reasons, sealed products that have been opened are not eligible for reimbursement unless they are defective.
Currently CHANEL boutiques do not accept returns for orders placed on the CHANEL online Boutique.
Please note that returns will not be accepted at any other retail outlet that sells CHANEL products.
All refunds will be credited to the original card/method that was used for payment, and refund processing time may vary depending on your bank. Please note, chanel.com orders cannot be exchanged, but you may return an order to receive a refund. Please contact us on 1300 242 635 or via email if you have any queries.
31 LE ROUGE