31 LE ROUGE.
The most exclusive lipstick offered by the House inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.

12 ESSENTIAL, UNIVERSALLY FLATTERING SHADES INSPIRED BY GABRIELLE CHANEL'S CREATIONS, ATELIERS, AND ICONIC APARTMENT. When blended with pigments, mother-of-pearl powder reveals intense, purely radiant colour.

An intense,
luminous,
long-wearing,
satin finish.

A fine,

silky,

lightly scented,

glide-on formula.

Gardenia oil, a CHANEL-exclusive ingredient*, makes this not only a lip colour but also a lip care product.

*Patent pending in Europe, the United States, South Korea, China, and Japan

THE FIRST CHANEL LIPSTICK HOUSED IN A SQUARE, FACETED GLASS CASE

Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel's rue Cambon apartment,the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick.

Strong yet elegantly delicate glass

Interchangeable refills.

Shop the refills
31 LE ROUGE L'esprit Cambon

*

*

A complimentary, bespoke 15-minute experience to help you discover the shade of 31 LE ROUGE that best suits you.

31 LE ROUGE. The most exclusive lipstick offered by the House, inspired by an iconic address: 31 rue Cambon, the birthplace of CHANEL creation.

31 LE ROUGE
CAMBON SPIRIT

Learn more

CHANEL TRY ON
VIRTUAL MAKEOVER

WHERE TO FIND
31 LE ROUGE

Find a boutique

Product Information

Description

PRODUCT DESCRIPTION

DESCRIPTION

31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerising lipstick yet.

Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, of creative and technical mastery, of absolute singularity and fluidity of design, of an intimate and aesthetic experience, all contained within a clear glass case that showcases the metallic gleam of a refillable bullet.

Its 12 shades, ranging from garnet to fuchsia and brown to crimson, are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. These colours were created to reveal, to embellish, to state the obvious, and were made for singularity rather than subtlety.

The formula, which has been carefully developed by the CHANEL laboratories, offers a long-lasting look and an entirely new sensory experience.

More than just a chance to experience 31 LE ROUGE—a rendez-vous. And the fact that it takes place only at the most emblematic boutiques is no coincidence.

COMPOSITION

Formulated with 75% naturally derived ingredients yet no compromise on efficacy, 31 LE ROUGE is an innovation in makeup.

Skincare benefits, which contribute to better-looking lips with each passing day, complement its glide-on texture and intense, long-wearing colour.

Finely micronised pigments combined with sheer mother-of-pearl reveal intense, purely radiant colour.

Its formula is enriched with Gardenia oil from Gaujacq, a CHANEL-exclusive ingredient*, and Maracuja oil, to leave lips smoother and better defined.

After 1 month of use, lips are:
Better moisturised: +70%**
Smoother: +44%***
Firmer: +55%***
More defined: +14%***

*Patent pending in Europe, the United States, South Korea, China, and Japan.
**Instrumental test performed with a corneometer on bare lips after 4 weeks of use, 20 women.
***Clinical evaluation of bare lips after 4 weeks of use, 26 women.

HOW TO USE

Smooth precision application in a single stroke.

Begin by applying the lipstick in an "X" shape at the center of the lips, from the top lip toward the bottom lip. Then extend it out toward the corners.

31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case. Always keep the product in its sleeve when not in use, to prevent scratches and keep the glass beautifully polished.

Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.

Go back to Description

Additional Information

MORE INFORMATION

SIZE

3.3 g

List of Ingredients

The list of ingredients is included on all of our product packaging. In case of an allergy, always check the list of ingredients before you use the product.

CHANEL 92 200 Neuilly-sur-Seine

Go back to Additional Information

The Art of Wrapping

the signature presentation

Each purchase is thoughtfully wrapped in iconic CHANEL packaging.

Redesigned with tomorrow in mind, every element has been optimised to minimise waste. Boxes and bags are recyclable* and made with recycled materials and paper from responsibly managed forests, as well as water-based ink and glue. Pouches feature 100% cotton.

*Packaging recyclability is dependent on sorting and recycling methods, which vary by location.

Choose between 2 wrapping options at checkout:

THE CLASSIC
Presented in a recyclable* black-and-white box or bag.
*Packaging recyclability is dependent on sorting and recycling methods, which vary by location.

THE ESSENTIAL
A 100% cotton pouch placed directly in a shipping box.
Go back to The Art of Wrapping

DELIVERY & RETURNS

what are my delivery options ?

All orders placed on the Official Online Boutique are uniquely packaged by CHANEL and delivered in Australia. CHANEL is pleased to offer complimentary express delivery for all orders.

CHANEL offers the following delivery option; Express Delivery
Please note, Express delivery is between 1-2 business days, and all deliveries require a signature.

what are your return / exchange policies ?

We hope that you will be delighted with your order. However, if you wish to return the Product(s), you have the right to do so within 30 days of receiving your order. In order to receive a full refund, simply follow the instructions below.

1. Please contact our CHANEL Client Care representatives online or by calling 1300 242 635, Monday-Friday 9am-6pm, Saturday 10am-4pm AEST (excluding Public Holidays). A Client Care Representative will assess and validate the return and provide a prepaid return label to be attached to your parcel.

2. Please pack your parcel including the samples in their original packaging, along with the packing list and follow the instructions provided by Client Care.

3. Your return order will be received within 3-5 business days and then processed within 1-2 business days. You will receive a confirmation email when your return is processed and your refund will received within 3-5 business days. For hygiene and safety reasons, sealed products that have been opened are not eligible for reimbursement unless they are defective.

Currently CHANEL boutiques do not accept returns for orders placed on the CHANEL online Boutique.

Please note that returns will not be accepted at any other retail outlet that sells CHANEL products.

All refunds will be credited to the original card/method that was used for payment, and refund processing time may vary depending on your bank. Please note, chanel.com orders cannot be exchanged, but you may return an order to receive a refund. Please contact us on 1300 242 635 or via email if you have any queries.

Go back to DELIVERY & RETURNS

31 LE ROUGE