31 LE ROUGE.
The most exclusive lipstick offered by the House inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.

12 ESSENTIAL, UNIVERSALLY FLATTERING SHADES INSPIRED BY GABRIELLE CHANEL'S CREATIONS, ATELIERS, AND ICONIC APARTMENT. When blended with pigments, mother-of-pearl powder reveals intense, purely radiant colour.

An intense,
luminous,
long-wearing,
satin finish.

A fine,

silky,

lightly scented,

glide-on formula.

Gardenia oil, a CHANEL-exclusive ingredient*, makes this not only a lip colour but also a lip care product.

*Patent pending in Europe, the United States, South Korea, China, and Japan

THE FIRST CHANEL LIPSTICK HOUSED IN A SQUARE, FACETED GLASS CASE

Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel's rue Cambon apartment,the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick.

Strong yet elegantly delicate glass

Interchangeable refills.

Shop the refills
31 LE ROUGE L'esprit Cambon

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*

A complimentary, bespoke 15-minute experience to help you discover the shade of 31 LE ROUGE that best suits you.

31 LE ROUGE. The most exclusive lipstick offered by the House, inspired by an iconic address: 31 rue Cambon, the birthplace of CHANEL creation.

31 LE ROUGE
CAMBON SPIRIT

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WHERE TO FIND
31 LE ROUGE

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Product Information

Description

PRODUCT DESCRIPTION

DESCRIPTION

31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerising lipstick yet.

Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, of creative and technical mastery, of absolute singularity and fluidity of design, of an intimate and aesthetic experience, all contained within a clear glass case that showcases the metallic gleam of a refillable bullet.

Its 12 shades, ranging from garnet to fuchsia and brown to crimson, are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. These colours were created to reveal, to embellish, to state the obvious, and were made for singularity rather than subtlety.

The formula, which has been carefully developed by the CHANEL laboratories, offers a long-lasting look and an entirely new sensory experience.

More than just a chance to experience 31 LE ROUGE—a rendez-vous. And the fact that it takes place only at the most emblematic boutiques is no coincidence.

COMPOSITION

Formulated with 75% naturally derived ingredients yet no compromise on efficacy, 31 LE ROUGE is an innovation in makeup.

Skincare benefits, which contribute to better-looking lips with each passing day, complement its glide-on texture and intense, long-wearing colour.

Finely micronised pigments combined with sheer mother-of-pearl reveal intense, purely radiant colour.

Its formula is enriched with Gardenia oil from Gaujacq, a CHANEL-exclusive ingredient*, and Maracuja oil, to leave lips smoother and better defined.

After 1 month of use, lips are:
Better moisturised: +70%**
Smoother: +44%***
Firmer: +55%***
More defined: +14%***

*Patent pending in Europe, the United States, South Korea, China, and Japan.
**Instrumental test performed with a corneometer on bare lips after 4 weeks of use, 20 women.
***Clinical evaluation of bare lips after 4 weeks of use, 26 women.

HOW TO USE

Smooth precision application in a single stroke.

Begin by applying the lipstick in an "X" shape at the center of the lips, from the top lip toward the bottom lip. Then extend it out toward the corners.

31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case. Always keep the product in its sleeve when not in use, to prevent scratches and keep the glass beautifully polished.

Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.

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Additional Information

MORE INFORMATION

SIZE

3.3 g

List of Ingredients

Ingredient listing | PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE | CAPRYLIC/CAPRIC TRIGLYCERIDE | LIMNANTHES ALBA (MEADOWFOAM) SEED OIL | SQUALANE | ETHYL OLEATE | BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE | SYNTHETIC WAX | POLYGLYCERYL-2 ISOSTEARATE/DIMER DILINOLEATE COPOLYMER | HELIANTHUS ANNUUS CERA SEED (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX) | CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) | LAUROYL LYSINE | CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) | STEARALKONIUM HECTORITE | PASSIFLORA EDULIS SEED OIL | SYNTHETIC FLUORPHLOGOPITE | GARDENIA FLORIDA FLOWER EXTRACT | CALCIUM SODIUM BOROSILICATE | CALCIUM ALUMINUM BOROSILICATE | ETHYL LINOLEATE | ETHYL PALMITATE | CELLULOSE | PROPYLENE CARBONATE | ETHYL STEARATE | SILICA | PARFUM (FRAGRANCE) | TOCOPHEROL | DIMETHICONE | ALUMINUM HYDROXIDE | TIN OXIDE | [+ / - (MAY CONTAIN) | CI 12085 (RED 36) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 73360 (RED 30 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE) | MICA] | BS000140A

The list of ingredients is included on all of our product packaging. In case of an allergy, always check the list of ingredients before you use the product.

CHANEL 92 200 Neuilly-sur-Seine

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The Art of Wrapping

DELIVERY & RETURNS

31 LE ROUGE