LES EXCLUSIFS DE

THE HEART of a powerful and unyielding creative passion lies at 31 rue Cambon, the address of Gabrielle Chanel's Creation Studio.

SUPERSTITION. That which permeates the first High Jewellery collection, BIJOUX DE DIAMANTS, created by Gabrielle Chanel in 1932.

INFLUENCE. A word bestowed upon Gabrielle Chanel by America in 1957, when she was the recipient of the Neiman Marcus Award and named the most influential fashion designer of the 20th century.

NATURAL takes on subtle nuances when it becomes a style. The colour beige and its comforting elegance have always held a special place in the CHANEL colour palette.

THE SECRET yearning for a getaway became a reality one day in 1920, with the purchase of a home in Garches, on the outskirts of Paris: Bel Respiro.

THE INTENSITY of the Roaring Twenties, a time when the flame of creative freedom raged, fed by unprecedented social, cultural, and artistic momentum.

INDEPENDENCE is a 3-letter word, Boy, the determining factor in Gabrielle Chanel's destiny.

THE MYSTERY of an intimate, sumptuous fantasy world, which materialises on the Coromandel screens that line the walls of Mademoiselle Chanel's apartment.

THE ARDOR of a new passion permeated Gabrielle Chanel's creations when, in 1920, she met Russian Grand Duke Dmitri Pavlovich, who was in exile in Paris. 

SPONTANEITY. A sensation, like a gust of wind breathing life into stillness.

THE GENEROSITY of a flower that hides its true self behind the idea of another flower.

EASE, arising from the instinctual necessity for comfort that was present in all that Gabrielle Chanel did.

REFINEMENT. That of the villa Gabrielle Chanel had built in the south of France, which inspired one guest to paint "The Sublime Moment."

PRIDE, without which Gabrielle Chanel could never be free. She did not allow herself to be defined by her zodiac sign: she fully embodied it, and the lion became her totem animal.

ARTFULNESS. That which Misia Sert wielded with a sophistication that only she could, leaving no one indifferent.

THE PERSEVERANCE of a dream come true resides at 18 place Vendôme, which houses the finery and pure extravagance that is CHANEL High Jewellery.

SPIRIT. N°22 bears perfumer Ernest Beaux's mark of genius, in the same revolutionary spirit as N°5.

THE DEPTH of a tree’s roots, reaching down into lava, recalls Gabrielle Chanel's own roots.