Making of the spring-summer 2009 ready-to-wear campaign

A house in Vermont

As soon as Karl Lagerfeld saw the house in Vermont he knew he had found the setting for the next Chanel ad campaign. It is a typical New England wooden house, set on the banks of Lake Champlain, with a severe and puritan look that makes it seem like the house has been frozen in the mid 19th century. As the designer put it: "I love this house, it is so Emily Dickinson", referring to the tormented romanticism of the American poet from Massachusetts whose work went unrecognised during her lifetime.

It was in the empty rooms of this vast six-bedroom house that the designer photographed Heidi Mount - the 21 year old American model from Salt Lake City who opened the Spring-Summer 2009 Ready-to-Wear show.

Karl Lagerfeld has also said that the campaign shots are inspired by the work of the Danish painter Vilhelm Hammershoi, whose austere interiors with sunlight flooding in through the sash windows are the backdrop for silent feminine meditations.


Paris-moscou - Key silhouette of the collection

For this season's Métiers d'Art collection, dedicated to the link between Paris and Moscow, Karl Lagerfeld was inspired by early 20th century Russian pictorial avant-garde. Virginie Viard, the Creative Studio Director at Chanel, and Karl Lagerfeld's right-hand woman, selected and decoded the details of a key silhouette from the collection, "this black taffeta dress plays with the contrast between geometrical beveled architecture and the delicacy of tulle frills.

The magnificent embroidered piece, made by the Atelier Lesage (over 110 hours of work) is directly inspired by Liobov Popova's painting, "Painterly Architectonics, 1918-19". On the shoulders, the black ottoman coat is cut at the waist for greater freedom of movement. Its volume is also a reminder of constructivist architecture. The shearling shapka, made by the Maison Michel, is rimmed with bead fringes and a minutely detailed golden crown. I would say that this silhouette connects the two faces of Moscow: the splendor of a prestigious heritage and the boldness of the aesthetic revolution."
The painting that inspired this dress is part of the exhibition "Russian Avant-Garde in the Costakis collection" at the Musée Maillol in Paris, until March 2nd 2009.


The first movie by karl lagerfeld

"COCO 1913 - CHANEL 1923"

At a time when several movies about Mademoiselle Chanel’s life are being made, Karl Lagerfeld adds his personal touch by directing his first movie for the Paris-Moscou show. The designer was behind every detail: from the script to the set, as well as the casting and the editing.


Paris-moscou 2008/9 after show

At the Ranelagh Theater, Paris


Paris-moscou collection

Celebrities at the show


The paris-moscou
show decor

Atmosphere of a Russian cabaret

This year’s Metiers d’Art collection, “Paris-Moscou“ has been dedicated to the capital of a country and a culture that fascinated Gabrielle Chanel. For the presentation, Karl Lagerfeld chose the confidential Theatre Le Ranelagh in the sixteenth district of Paris. At the theater’s entrance, beautiful constructivist-style posters were hung up on the walls, announcing the show’s arrival to the theater. After the fashion event, the theater was transformed into a Russian cabaret, complete with a Slavic orchestra and vodka, while Karl Lagerfeld conducted his interviews on the stage.


Anna mouglalis’ notebook

The life of Marina Tsvetaeva

The French actress was overwhelmed by Henri Troyat’s biography of the great Russian poetess, Marina Tsvetaeva. It is the story of a dramatic life, filled with violent love affairs and unimaginable pain, which starts amongst the literary intelligentsia of the tsars’ Moscow and continues with the escape of the Bolshevik revolution, the misery of exile and a tragic return to Stalin’s Russia, which will destroy her family and her life. A life so ardent and eccentric, dedicated to the story of her femininity and her liberal sexuality.

Anna Mouglalis says of this outstanding opus: “It is Marina’s true biography; to me, she is the most powerful poetess I have ever read. At the end of each verse, you get the impression she is about to disappear. She got me in touch with femininity. I didn’t know much about feminine literature and she made me want to discover more of it.”

Marina Tsvetaeva, Henri Troyat © Editions Grasset & Fasquelle, 2001


The latest chanel skis

Precious wood

Skiing has always been a part of Chanel collections. In the 20’s, Mademoiselle Chanel began to take an interest in female skiers’ clothes and created a range of matching outfits for the elegant women of Saint Moritz.

It was for the Fall-Winter 2000/01 Ready-to-Wear show that Karl Lagerfeld stunned us all with the launch of the first complete Chanel ski collection. Recently, the designer had also created black quilted skis. This season, the new parabolic skis are more classic, made from precious wood combined with carbon fiber.


The "collection perle"

Mademoiselle Chanel confesses to a real passion for pearls. Karl Lagerfeld has designed a new range of glasses where pearls blend harmoniously with the temples like a discreet signature of the brand.


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