CHANEL NEWS

MADEMOISELLE PRIVÉ SEOUL

After London in 2015, the Mademoiselle Privé exhibition will be showing for a second time, in Seoul. The exhibition, which includes a digital experience, reveals the charismatic personality and irreverent spirit of Gabrielle Chanel and Karl Lagerfeld, as it delves into CHANEL’s origin and sources of creativity.

D Museum, Seoul
June 23 to July 12, 2017
Free admission

mademoiselleprive.chanel.com

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© Genica Athanasiou wearing Gabrielle Chanel's costume for ANTIGONE by Jean Cocteau in 1922 - photo by Man Ray

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© Genica Athanasiou wearing Gabrielle Chanel's costume for ANTIGONE by Jean Cocteau in 1922 - photo by Man Ray

GABRIELLE CHANEL'S ANTIQUE COSTUMES

Choosing an outfit always means deciding what character to play, just like an actor dresses in character for a role on stage. The analogy extends to conjuring up new looks in sketches and drawings. It was thus hardly surprising that in the early 1920s, Jean Cocteau should turn to Gabrielle Chanel, the woman he held to be "the finest dressmaker of the day". He asked her to design costumes for three tragedies, Antigone, Orpheus, and Oedipus Rex, based on rough sketches. Harking back to Greek mythology offered a way to breathe fresh relevance into universal themes such as war, marriage, the power of language, and metamorphosis. Alongside the actors, Cocteau worked with avant-garde artists, with Picasso providing set designs and Honegger the music for Antigone.

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MODERN MYTHOLOGY
BY KARL LAGERFELD

Karl Lagerfeld sought inspiration in ancient Greece for Modern Mythology, a series of photographs drawing on the greatest romance of all Antiquity, Longus's Daphnis and Chloe. The models Bianca Balti and Baptiste Giabiconi in the lead roles embody not the title characters so much as memories of a lost civilization: "Reality is of no interest to me. I use what I like". Karl Lagerfeld

THE FILM MAKING-OF

"Gabrielle has an unconventional style and taste." Pharrell Williams

#TheCHANELGABRIELLEbag

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© Olivier Saillant

SHOOTING OF THE CAMPAIGN

Karl Lagerfeld has chosen Pharrell Williams to embody CHANEL’s GABRIELLE bag, first man to become the face of a handbag campaign in the House’s history.



"I love working with Karl, he was the best part of the campaign. He has a clear vision and sees it through." Pharrell Williams

CAMPAIGN TRAILER
WITH PHARRELL WILLIAMS

CHANEL’s GABRIELLE bag campaign film featuring Pharrell Williams will be released on April 24th.

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© Urs Kuester

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© Urs Kuester

CHANEL'S GABRIELLE BAG
POP-UP STORE IN BERLIN

For the launch of the new handbag created by Karl Lagerfeld, Chanel has opened a pop-up store in Soho House Berlin. The installation showcasing CHANEL's GABRIELLE bag reflects the creative spirit of the place, blending culture, lifestyle and fashion. The handbag is displayed alongside a selection of designs from the Spring-Summer 2017 Ready-to-Wear collection.

THE STORE BERLIN
Soho House Berlin
Torstrasse 1, 10119 Berlin
Until May 13, 2017
Monday to Saturday, 10am to 7pm

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