As Major Patron of the centenary of the villa Noailles – which was the inspiration of the Spring-Summer 2024 Ready-to-Wear show – CHANEL has partnered with the villa for a festive and cultural program launched on March 30th in Hyères, which included numerous events organized throughout the year.
The strong bond between CHANEL and the villa Noailles is the fruit of a relationship initiated by Gabrielle Chanel in the first half of the 20th century. Marie-Laure de Noailles also used to wear Gabrielle Chanel's Haute Couture creations.
As part of the celebrations related to this centenary, this edition of the International Festival of Fashion, Photography and Accessories - Hyères hosts the "Garde-robe(s)" exhibition, devoted to the wardrobe of Marie-Laure de Noailles, which will run until January 14th, 2024. On this occasion, the House presents three re-editions of silhouettes that belonged to her, based on the House's Haute Couture archives and reinterpreted by the CHANEL studio.
See the highlights of the exposition.