THE CHANEL 22 BAG
In the sagacity of cities, the plenitude of open spaces or the daydream of a villa, CHANEL ambassadors Whitney Peak, Margaret Qualley, Lily-Rose Depp and JENNIE play the game of autobiographical fiction. Like a page of a diary written in an affable, imaginary ink, they tell their stories, and ours.
On their arm, the CHANEL 22 bag, a genuine ally for daily life captured by Inez & Vinoodh through four films.
JENNIE
All around JENNIE, K-pop icon whose fame whips up crowds and stirs hearts, everything sparkles. The paparazzi flashes and the lights on stage, all reveal the speed and effervescence of her daily life.
“my first solo came out when I was 22 and we started our new world tour with blackpink in 2022. To me, 22 means a new beginning.”
LILY-ROSE
From the kiss of dawn to the rays of a setting sun in Los Angeles, Lily-Rose Depp personifies the privilege of youth, when clocks do not have the monopoly over time.
“I feel like I could bring this bag anywhere! To work, to stroll around alone, to sit and read in a park, on a date, even to the beach!”
WHITNEY
Between city wanderings and trips out with friends, Whitney Peak adopts a carefree and loquacious attitude as she walks around New York.
“This might be my favourite CHANEL bag so far. I'm a huge fan of functional pieces and tend to travel with my life in my bag.”
MARGARET
Echoing her childhood in a ranch in Montana, Margaret Qualley escapes to the desert, the ideal setting for a reunion with nature.
“The CHANEL 22 bag is a perfect example of Virginie viard’s natural ability to create pieces that empower women. This is a bag that accommodates a woman’s every need.”
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