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11/07/2008
Film Mobile Art 3 New York
For more information, visit www.chanel-mobileart.com -
10/20/2008
NEW YORK MOBILE ART
The CHANEL Contemporary Art Container designed by Zaha Hadid opened it's doors on October 20, 2008 at
Rumsey Playfield, in the heart of Central Park and will stay until November 9th. This cultural event, which celebrates
the intersection of contemporary art, architecture and fashion, was so highly anticipated by the New York crowd, curious to visit this exhibition housing over twenty original installations, that the free tickets were completely reserved within two days
of being posted online. -
10/20 - 11/9/2008
MOBILE ART IN NEW YORK
IN THE HEART OF CENTRAL PARK
After Hong Kong and Tokyo, the futuristic pavilion built by
Zaha Hadid for CHANEL will arrive in New York on October 20th.
This itinerant contemporary art exhibition will open its
doors to the public in the heart of Central Park, on the
Rumsey Playfield, just by 70th Street. Karl Lagerfeld did
not choose this location randomly. Central Park is the
only gigantic natural space, where one can take a walk
and breathe in a city that is dedicated to the "culture
of congestion": condensed architecture, rationalization,
repetition, systematism, verticality... The flawless and organic
architecture of the Mobile Art pavilion will encounter the
park's natural design and contrast with the New York
architecture that comes out through the foliage.
Coincidentally, the opening of Mobile Art in New York will take
place at the same time as the park's 150th anniversary.
The exhibition admission is free upon request via Internet.
The New York edition of "CHANEL Mobile Art" magazine will
be given to each visitor.
For more information, visit www.chanel-mobileart.com [ More ] -
05/31 - 07/04/2008
TOKYO MOBILE ART
CHANEL CONTEMPORARY ART CONTAINER BY ZAHA HADID
After Hong Kong, Mobile Art opened its doors in Tokyo. The pavilion that Zaha Hadid designed to welcome a contemporary
art exhibition was set up in the center of the capital, on the site of the National Yoyogi Stadium, which was built by architect
Kenzo Tange for the 1964 Olympic Games. The choice of this location is no coincidence; it allows a strong visual dialogue
between 60's Japanese utopian architecture and Zaha Hadid's ultra-contemporary signature: fluid shapes, organic lines,
and volumes without heaviness. After the Pavilion's surprising arrival and the magic of its incredibly rapid construction (less
than one month), Mobile Art has merged into Tokyo's urban chaos, full of accidents, stylistic breakups, and clashes between
extreme modernity and tradition. [ More ] -
03/12/2008
MOBILE ART OPENING IN HONG KONG
CHANEL CONTEMPORARY ART CONTAINER
[ More ] -
03/12/2008
MOBILE ART in HONG KONG
KARL LAGERFELD'S VISION
[ More ]
the heart of one of the town's most spectacular architectural sites. This pavilion, which serves as an exhibition hall, was
inspired by the famous 2,55 quilted handbag created by Gabrielle Chanel.
"I think that through architecture, I can help people to discover another world, enchant them, enthuse them with my ideas.
My architecture is intuitive, radical, international and dynamic. My studio's constructions allow people to encounter original
experiences, there is something strange and new about them similar to the discovery of an unknown country. The Mobile art
Pavilion I designed for CHANEL goes by these principles of inspiration" says Zaha Hadid.
It is this talent for innovation that seduced Karl Lagerfeld when he asked her to invent a building that can be transported, set
up and dismantled from city to city: "She is the first architect to have found a way to part from the omnipresent post-Bauhaus
aesthetic. Her concepts are similar to those of great poetry; the potential of her imagination is immense."
Each work of art and installation presented in the pavilion has been designed especially for the exhibition by one of over
twenty international artists. Zaha Hadid has created more than just an exhibition space. It is a true landscape of fluid
shapes in which installations come together like in an organic labyrinth. [ CLOSE ]
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