03/10/2009

MOBILE ART VIRTUAL WALKTHROUGH

To watch the full version, visit www.chanel-mobileart.com
03/06/2009

MOBILE ART

PRESSE RELEASE

The artistic adventure Mobile Art CHANEL Contemporary Art Container by Zaha Hadid has been discontinued after Hong Kong,
Tokyo and New York. The image that such an event would have conveyed in the next cities would no longer have been in the
spirit of the times.

An unprecedented travelling aesthetic experience, Mobile Art was greeted with great enthusiasm and curiosity the world over
during 2008. The delight expressed by the 100,000 visitors was shared by the positive acclaim of the international press in its
extensive coverage of this event.

A new form of exhibition conceived as a sensorial voyage, Mobile Art gave the quilted bag, icon of CHANEL's heritage, its own
means of expression by confronting it with contemporary creation. Some 20 works inspired by the quilted bag were exhibited in
the heart of a mobile pavilion specially created by the renowned architect Zaha Hadid at the request of Karl Lagerfeld. Together,
the collision of these original and unusual points of view renewed the vision of the CHANEL universe.

A utopia created by a total work of art, Mobile Art will remain a great achievement and a global success, reaffirming with force
CHANEL's attachment to creativity and to the avant-garde.
10/20/2008

NEW YORK MOBILE ART

The CHANEL Contemporary Art Container designed by Zaha Hadid opened it's doors on October 20, 2008 at
Rumsey Playfield, in the heart of Central Park and will stay until November 9th. This cultural event, which celebrates
the intersection of contemporary art, architecture and fashion, was so highly anticipated by the New York crowd, curious to visit this exhibition housing over twenty original installations, that the free tickets were completely reserved within two days
of being posted online.
10/20 - 11/9/2008

MOBILE ART IN NEW YORK

IN THE HEART OF CENTRAL PARK

After Hong Kong and Tokyo, the futuristic pavilion built by
Zaha Hadid for CHANEL will arrive in New York on October 20th.

This itinerant contemporary art exhibition will open its
doors to the public in the heart of Central Park, on the
Rumsey Playfield, just by 70th Street. Karl Lagerfeld did
not choose this location randomly. Central Park is the
only gigantic natural space, where one can take a walk
and breathe in a city that is dedicated to the "culture
of congestion": condensed architecture, rationalization,
repetition, systematism, verticality... The flawless and organic
architecture of the Mobile Art pavilion will encounter the
park's natural design and contrast with the New York
architecture that comes out through the foliage.

Coincidentally, the opening of Mobile Art in New York will take
place at the same time as the park's 150th anniversary.
The exhibition admission is free upon request via Internet.
The New York edition of "CHANEL Mobile Art" magazine will
be given to each visitor.

For more information, visit www.chanel-mobileart.com [ More ]
05/31 - 07/04/2008

TOKYO MOBILE ART

CHANEL CONTEMPORARY ART CONTAINER BY ZAHA HADID

After Hong Kong, Mobile Art opened its doors in Tokyo. The pavilion that Zaha Hadid designed to welcome a contemporary
art exhibition was set up in the center of the capital, on the site of the National Yoyogi Stadium, which was built by architect
Kenzo Tange for the 1964 Olympic Games. The choice of this location is no coincidence; it allows a strong visual dialogue
between 60's Japanese utopian architecture and Zaha Hadid's ultra-contemporary signature: fluid shapes, organic lines,
and volumes without heaviness. After the Pavilion's surprising arrival and the magic of its incredibly rapid construction (less
than one month), Mobile Art has merged into Tokyo's urban chaos, full of accidents, stylistic breakups, and clashes between
extreme modernity and tradition. [ More ]
03/12/2008

MOBILE ART OPENING IN HONG KONG

CHANEL CONTEMPORARY ART CONTAINER

[ More ]
03/12/2008

MOBILE ART in HONG KONG

KARL LAGERFELD'S VISION

[ More ]