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Chanel LE LIFT CRÈME RICHE Firming - Anti-Wrinkle Cream Smart skincare customized to each woman’s unique needs. This rich, nourishing formula features exclusive ingredient 3.5-DA* to deliver targeted anti-aging benefits — for a visibly recontoured, toned and refined complexion.SMART TECHNOLOGY:Scientific research has revealed the importance of “youth proteins”, key proteins that can significantly slow down the signs of aging, influencing the tone, suppleness and resilience of the skin.TARGETED LIFTING:After 12 years of research, Chanel scientists isolated a remarkably potent extract from the Edulis Morning Glory, proven to boost the production of these key youth proteins**. Researchers created a patented compound 50 times more concentrated than the original molecule. The resulting ingredient, 3.5-DA, intuitively detects and targets individual factors of aging at a molecular level** to restore skin to its optimal firmness***.*A Chanel-exclusive form of dicaffeoylquinic acid.**Based on in vitro testing of 3.5-DA.***Based on self-evaluation test conducted by 30 women. 143350