WATCHMAKING GRAND PRIX - GENEVA, NOVEMBER 15TH 2013
CHANEL Watches was awarded at the 13th ceremony of the Grand Prix d’Horlogerie de Genève (GPHG) for the MADEMOISELLE PRIVÉ watch with a "Camélia brodé" dial which was elected best in the "Artistic crafts watch" category.
Since 1924, the House of Lesage has been producing highly elaborate embroidery for the major names in Haute Couture and Ready-to-Wear, requiring long hours of work and a unique "savoir-faire." For the first time, the expertise of Lesage has been applied towards the creation of a watch dial. Each embroidery created is one of a kind. Expressing the gestures of the embroiderer throughout the meticulous process, such is this camellia, Gabrielle Chanel's favorite flower, produced with colored silk threads using the needlepoint-painting technique.
The Geneva Watchmaking Grand Prix (GPHG) is intended to salute the excellence of worldwide horological production, and annually rewards the finest creations and the most important operators in the watchmaking sector. The GPHG prize giving ceremony, which is traditionally held each November at the Grand Théâtre de Genève, draws elite representatives of the international watchmaking profession.
The House of CHANEL is honored by this prize, which salutes the collaboration between the different exceptional "savoir-faire" that have always been at the heart of its creative process.