WATCHMAKING GRAND PRIX - GENEVA, 15 NOVEMBER 2013
CHANEL Watches has been rewarded during the 13th ceremony of the Grand Prix d’Horlogerie de Genève (GPHG), with the MADEMOISELLE PRIVÉ watch, "Camélia brodé" dial. The dial was elected best in the "Artistic Crafts Watch" category.
Since 1924, the House of Lesage has been producing highly elaborate embroidery for the major names in Haute Couture and Ready to Wear, requiring long hours of work and a unique "savoir-faire". For the first time, the expertise of Lesage has been applied towards the creation of a watch dial. Each embroidery created is unique. Expressing the gestures of the embroiderer throughout this meticulous process, such as this camellia. Gabrielle Chanel's favourite flower, elaborated with coloured silk threads using the "needle painting" technique.
The Geneva Watchmaking Grand Prix (GPHG) is intended to salute the excellence of worldwide horological production, and annually rewards the finest creations and the most important operators in the watchmaking sector. The GPHG prizegiving ceremony, which is traditionally held each November at the Grand Théâtre de Genève, draws elite representatives of the international watchmaking profession.
The House of CHANEL is honoured by this prize, which salutes the collaboration between the two Houses which highlight the exceptional "savoir-faire" that has always been at the heart of their creative process.