The very definition of elegance according to Mademoiselle Chanel. Charismatic and natural. A floral-fresh-oriental fragrance in six facets, housed in a bottle hand-sealed with a baudruche film. A fragrance that finds an expression unique to each woman. Because every woman has her own special allure.
Gabrielle Chanel preferred a simple silhouette without pretence, asserting a style that goes beyond trends. A natural elegance conveyed more in the way clothing is worn than the clothing itself. A certain concept of beauty that Mademoiselle summarised in a single word that speaks of movement, self-evidence, uniqueness: allure.
Difficult to define, impossible to resist, ALLURE is the fragrance of a true, radiant woman with natural elegance. A woman who stands out through her gaze, her presence, her grace, her charisma.
A floral-fresh-oriental fragrance that is refined and elegant. It reveals its six facets in a way that is unique to each woman.A composition that combines the sparkling notes of Mandarin, the softness of Rose and the sensuality of Vanilla. The Parfum takes refinement to the extreme with the use of May Rose, one of the finest ingredients in perfumery.
The Parfum is the quintessence of a fragrance, with its own specific application. Gabrielle Chanel's advice was to apply it "wherever you would like to be kissed." Neck, wrist, décolleté… Dab a drop on your body's pulse points, wherever you can feel a heart beat.