THE STYLE
“I have said that black has everything. So does white. They have absolute beauty. They make the perfect match,” Mademoiselle Chanel once said.
Divided between strength and gentleness, the Ultra Collection is distinguished by its graphic aesthetics. Marrying singularity and sensuality, its jewels can be freely combined to make an inimitable style.
A contemporary material introduced for the first time ever to the Place Vendôme by CHANEL Fine Jewellery, ceramic allows for bold contrasts of colours and materials. Entirely in keeping with the aesthetic codes of the Maison.
THE CAMPAIGN
For the first time ever, and to mark the launching of the new Ultra ring, CHANEL Fine Jewellery has appointed a style ambassador to embody its iconic collection.
The top model Sigrid Agren was chosen to pose before the lens of Dominique Issermann. The shoot took place in Paris, in Gabrielle Chanel's apartment at No. 31, Rue Cambon.
The result is a supremely feminine campaign, entirely in black and white, that is faithful to the spirit of all Ultra creations.
